I realize that you may hear different stuff and read headlines about Facebook Algorithm Changes. The only details you really need to worry about are the ones in your own Facebook Business Manager and Google Analytics – the ones that tell the story of what’s actually working well for your brand / business.
The data tells the story. Act on your data. The only way you don’t get data is by not trying anything!
Thanks for reading and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.