The main reason small business owners need the Facebook pixel installed on their website, isn't necessarily to run ads, but rather to understand more about their website audience.
This video is from Data Driven Academy in February 2018, and it isn't the best tutorial, but I talk about the importance of the Facebook pixel and how easy it is to install into your website.
Once installed, the Facebook Events Manager will give you data from your Facebook Pixel about the demographics and interests of your website audience.
This is valuable information that you can use to make business and marketing decisions.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.