WordPress WooCommerce continues to prove why it's head and shoulders above Shopify, Magento and it's other eCommerce competitors. Time and time again I've been asked by Shopify merchants how they can drive more conversions via traditional digital marketing tactics. Shopify merchants are relying too much on things like Facebook Ads and Google Ads, when traditional blocking and tackling needs to happen first.
WooCommerce continues to provide add-ons/extensions (plug-ins) that allow store owners to grow their business organically first, then build on top with ads.
1. Featured WooCommerce Extension #1: Smart Coupons - think of Smart Coupons like digital gift cards, vouchers, discount codes all rolled into one. This is the way to add Gift Cards to your WooCommerce Store. Packed with features that I go over in-depth in this video, the one I think I like most is the ability to add a future gift card automatically along with the purchase of a product. This double-incentivizes your customers by giving them a reason to buy the first time, and a reason to make a return purchase. Another solid feature is the ability to buy and send a gift card to a friend.
2. Featured WooCommerce Extension #2: Follow-Ups. This is a big one. Better than running ad campaigns, add this for $99/year and use it to send thank you messages via Twitter and Email to your customers. Follow-Ups come with their own ability to send coupons, so you wouldn't need #1 and #2, just #2. Follow-ups is like having your own email marketing automation system inside your WordPress site, so you really wouldn't need to mess with Mailchimp, Klaviyo, Constant Contact or Emma, etc. The ability to focus in one platform and keep it simple can help you as a small business owner.
3. Featured WooCommerce Extension #3: Google Product Feed - For organic searches alone, this is huge. Shopify merchants have come to me for years to implement this via a simple add-on in their stores and now WooCommerce has it's own version. Watch the video to see how much organic real estate the Google Product Feed gets in terms of SEO search results, and you need it anyway if you want to run Google Shopping ads, which the data says work better than contextual ads for physical products that ship B2C. Why? Likely because they're visual AND show on the traditional Google SE Results page.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.