If you're a smaller boutique business but sell similar products or services to much larger conglomerate competition, there is still a way for you to compete with them on Google Ads. It's through Google Adwords Express Campaigns - also now called Smart Campaigns.
This actually allows your business to run ads for as low as $500 / month, that compete with budgets 10 times that amount.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and The Voice Event, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build WordPress websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.