I’ve been having more and more fun tweeting lately. I’m so late to the party (I wish I would have understood the platform back in 2007 and how I could leverage it to build an audience), but it’s still going great and working well.
And for the most part, I say just be authentic and relevant, let it fly and have fun. You’ll hear this from just about every solid digital strategist, however…
And this is a big “however,” all truly solid business people – I mean business people who have actually been held accountable for the success or growth of a company (any shape or size) know that we have to justify every penny and every second spent on, around or thinking about a tool or platform or initiative.
So while Twitter is still one of the top seven-10 ways for brands to build and engage with an audience, you still have to justify it.
And how do you think I’m going to say to do that?
OF COURSE! THERE’S A FREE ANALYTICS TOOL THAT HELPS!