It's sometimes hard to understand that the different aspects of the Google Search Engine results pages come from different areas.

For example, when you search for products, those results are generated from Google Shopping feeds, in which you have to set up a Google Merchant Center account.

Google Ads come from paid advertising slots, and Social Media Advertising is totally different.

This video, where I speak to Vanderbilt's Masters of Marketing Class breaks it down.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and  The Voice Event, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build WordPress websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.