Google Analytics can be used to find where your website visitors are located physically, what devices they use when they find your website, and what they actually do when they get to your website.
When you have this information, you can also see the differences in website traffic, engagement rates and goal completions for each.
So, for example, Google Analytics can tell you that people from Seattle, Washington who use iPhones are 25% more likely to buy your product than people from Nashville, Tennessee who use iPhones.
That is just one example, and the data is there for free.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.