The Anatomy of an Instagram Post
I've had several clients ask me over the last 10 years how to grow their web traffic and get more customers via their digital presence.
While up until 2015, the answer was always Google Organic and Google Paid Search, the last 2-3 years the answer has been Social Media.
In fact, the number one platform for driving relevant traffic to websites, according to our 2018 Data Download, is Instagram.
Instagram is all about content - relevant content to be specific.
Within each platform, the content strategy has to be there, and it has to be executed perfectly in order to acquire customers - otherwise, money is wasted.
Users are in love with the gram, spending tons of time there, and interacting with brands left and right along the away.
Whether you're a photographer, a barber shop, a convenience store, a realtor, an accountant, a construction company, a medical / healthcare company, a print shop - whatever product or service you're selling, your audience is on Instagram, and there's a way to communicate with that particular audience.
Below is a post from Tyler Babin (@babin), a photographer with a growing business/personal brand, and it caught my eye for one obvious reason - it's so well thought out in terms of who he's tagging. All of his equipment, his clothes, even down to his energy drink - it's all tagged.
And it's NOT the best photo. But it may well be the best example of an Instagram post that any business can make their own version of.
Don't overthink it. Do something organic around your office. Clean up the clutter if you must, but pick a person, take a picture, tag all the stuff in the photo - and post it.
Doing this 2-3 times per day is the actual answer to the question I led the blog with. How to get more relevant traffic to your business starts with understanding the anatomy of a great Instagram post.
More on the Data Download – our report – which aggregates data from more than 325 real Google Analytics accounts from real live active websites generating traffic from actual web users, provides insights into what works best in a variety of verticals, as well as overall web design and digital marketing best practices. Not based on opinions, but based on data.
Thanks for reading / watching - and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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