There are some misconceptions about the Google Ads Grant For Non-Profits. Many think it's simply free money every month, but there are only certain ways Google allows non-profits to spend the money.
1. You can only use it on Google Ads full product - contextual
2. You can only bid up to $2.00 per keyword
This video explains more.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and The Voice Event, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build WordPress websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.