So, you’ve enabled Demographics and Interest Reports in Google Analytics by clicking that little blue button, but you’ve waited several days and haven’t seen ANY DATA? Boooo! No, seriously, FIX IT.
I was in a meeting the other day and a new client told me they enabled demographics and interest reports, but had not seen data for several months.
I immediately went and checked this out, and sure enough – no data.
The reason why was because someone along the way had turned off Remarketing and Advertising Features. This can be found under “Property > Data Collection.”
Turning them back on and saving fixed the problem…
The next day, WE HAD DATA!!!!!!!!
Because you cannot retroactively get your data that you miss, please, please, please enable Demographics and Interest Reports right away, then check the next day to confirm data is being gathered in the platform. If not, enable remarketing and advertising features then check again 24 hours later. You should be good to go.
Also, watch this video. It’s super easy.