Data Driven Daily Tip: The Truth Behind The Google Adwords Grant
You may have heard that Google Adwords gives away $10k per month in advertising credit to Non-Profit Organizations. Is this really true?
Well, yes, it is, but there are some very unfortunately limitations to it.
As you'll see in the video below, I break down the fact that while Google gives non-profits the ability to spend $333/day, it's only for the Search Network, meaning you can't run display ads or YouTube In Stream ads on the network, nor can you even bid on keywords for more than $2.00.
If any of you have ever run Google Adwords campaigns, you know that this is basically useless. If you can't raise a bid over $2.00, it's unlikely that you'll reach Page 1, let alone the first position, which means that you'll get next to no impressions and likely zero clicks.
Translation, you won't spend any of the $333/day budget.
Sorry non-profits, but the Google Adwords Grant is a FARCE.
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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