Don’t be hesitant to make simple basic changes to your website based on what the data is telling you.
For example, I looked at our heatmapping snapshot recently and found that in a two-month look at our website’s homepage traffic, only 20 total clicks occurred on our social media icons in our website’s header navigation.
This is in comparison to 32 clicks on “Services,” 89 clicks on “Our Team,” 29 clicks on “Blog,” 53 clicks on “Academy” and 19 clicks on “Work With Us.”
Even though our site’s overall traffic and engagement went up during this snapshot’s period, our homepage bounce rate went in the wrong direction (it increased 3%).
Putting things further into context, the heatmap I’m referring to is only of the homepage, and our 2018 Data Driven Download – a look at Data Aggregated from more than 326 Google Analytics accounts – that simply shows what’s working best from a web design and digital marketing standpoint based on real web data – shows that…
- The ideal homepage layout for user engagement has social icons in the footer
- eCommerce websites convert at a 25% better rate after social icons have been moved out of the header.