Digital Marketing and Web Design For Brick and Mortar Retail

Digital Marketing and Web Design For Brick and Mortar Retail

By: Paul Hickey, Founder and Lead Strategist

If you own a restaurant, or manage marketing for a storefront location – a product based business – not a service based business – there are certain web design data points and digital marketing analytics that drive what works best for your business in a very specific way.

70%-80% of people viewing your website are on a mobile device. You have to think about this related to what you want them to see and experience related to your brand and why they should visit. There is an ideal mobile website design for you, seen here…

My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending on what vertical you’re in.

From a digital marketing / SEO / SEM standpoint, Google Adwords Express has the lowest cost per customer acquisition.

More on the Data Download – our report – which aggregates data from more than 325 real Google Analytics accounts from real live active websites generating traffic from actual web users, provides insights into what works best in a variety of verticals, as well as overall web design and digital marketing best practices. Not based on opinions, but based on data.

Thanks for reading / watching – and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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