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Our Belief

The thing about Google Analytics is that the more complicated you make it on yourself, the less likely you are to ever use it. The number one thing about Google Analytics just at a practical standpoint is that nobody actually uses it. They put the code on their website. They feel good about having the code on their website, and then they walk away and never check it. The thing I want for all of you is to want to check in on it every month. So I encourage you to keep it at the simplest possible level and focus on a few metrics each month that can help your business. I want you to want to check in on it every month. The more you create work for yourself, the less likely you are to ever use it as a tool to help your business.




  • User Personas
  • Demographics & Interest Reports
  • Content Personalization


  • Mobile Responsive Design
  • Content Creation
  • Interactive Asset Creation


  • Wordpress Web Development
  • Wordpress Custom Theme Development
  • Wordpress Plug-in Development


  • SEO / Search Engine Optimization
  • SEM / Google Adwords / PPC
  • Social Media Campaigns & Targeted Advertising


  • Managed WordPress Web Hosting
  • 24 / 7 Support
  • Nightly Back-ups


  • Dynamic Pricing
  • Product Variations & Customizations
  • Shipping and Accounting Integration


  • A/B Testing
  • Heatmapping
  • Visitor Recordings
  • Video Lead Generation


  • PR Story Building
  • Quality Link Building
  • Content Partnerships


  • List Segmentation
  • User Profile Building
  • Strategic Campaign Deployment


  • Business Intelligence Flash Reports
  • Channel Analysis
  • Data Driven Next Steps


Paul Hickey

CEO / Lead Strategist

Kate Hickey

Social Media & Digital Strategist

Joe Wallace


Bailey Robbins

Content Strategist

Chris Toomajanian

Web Developer / Digital Strategist

Kevin Sparkman

Digital Strategist


We have successfully designed, built, launched, improved and hosted more than 500 websites since 2007. Request to see work examples by filling out the form below.


Web Design, Analytics, SEO and Social Media Marketing Insights.

My Favorite Day In A While

August 14, 2018/by Paul Hickey

Mapping Career Decisions To Personal Goals

August 13, 2018/by Paul Hickey

The Relentless Pursuit of Productivity

August 12, 2018/by Paul Hickey

A Reminder That Data Without Context Is Detrimental

August 11, 2018/by Paul Hickey

How To Install Google Tag Manager On Your Shopify Site: Data Driven Daily Tip 193

August 10, 2018/by Paul Hickey

How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192

August 9, 2018/by Paul Hickey

How To Set Up A Staging Server In GoDaddy Managed WordPress: Data Driven Daily Tip 191

August 8, 2018/by Paul Hickey

Why Amazon Alexa-Enabled Devices Will Win Your Attention

August 7, 2018/by Paul Hickey

Attention WordPress Developers & Marketers: Gutenberg Is Here! Data Driven Daily Tip 189

August 5, 2018/by Paul Hickey

How To Link To A Specific Timestamp In A YouTube Video: Data Driven Daily Tip 186

August 2, 2018/by Paul Hickey

Why You Need To Rework Your Podcast Strategy: Data Driven Daily Tip 185

August 1, 2018/by Paul Hickey

Why You Should Blog On Medium, And How To Grow Your Audience There: Data Driven Daily Tip 184

July 31, 2018/by Paul Hickey

You Can Change Your “Normal”

July 28, 2018/by Paul Hickey

YouTube Launches New Messaging Feature: Data Driven Daily Tip 181

July 26, 2018/by Paul Hickey

How To Create A Paypal Button and a Confirmation URL for Google Analytics: Data Driven Daily Tip 180

July 25, 2018/by Paul Hickey

Don’t Get Ripped Off By A Shady SEO Company

July 24, 2018/by Paul Hickey

Alexa Users: Here’s How To Add Our Flash Briefing Skill

July 23, 2018/by Paul Hickey

How I Built My First Alexa Flash Briefing Skill

July 23, 2018/by Paul Hickey

How To Build A Successful Client Services Business

July 21, 2018/by Paul Hickey

SEM WTF? What is Parallel Tracking In Adwords? Data Driven Daily Tip 179

July 20, 2018/by Paul Hickey

Google Analytics Intelligence Reports: Data Driven Daily Tip 178

July 19, 2018/by Paul Hickey

Coffee Shop Tour 2018: Which Public Places Are The Best To Work At?

July 18, 2018/by Paul Hickey

How To Install Google Analytics On Your Mobile Application – Data Driven Daily Tip 175

July 13, 2018/by Paul Hickey

Google Tag Manager: Setting Up Tags and Triggers To Track Events On Your WordPress Website – Data Driven Daily Tip 174

July 12, 2018/by Paul Hickey

How To Use Google Analytics To Make Web Design and Digital Marketing Decisions – Data Driven Daily Tip 173

July 11, 2018/by Paul Hickey

How to Download a Cumulative Data Report On All Business Locations from Google My Business: Data Driven Daily Tip 172

July 10, 2018/by Paul Hickey

What Are Google My Business User Contributions and How To Manage Them: Data Driven Daily Tip 171

July 9, 2018/by Paul Hickey

The Power of Facebook Ads; Examining Our Own Campaigns

July 8, 2018/by Paul Hickey

The Truth About Hubspot

July 7, 2018/by Paul Hickey

Top Ways To Build WordPress Membership Websites

July 6, 2018/by Paul Hickey

Best SEO Strategy? Best Way To Drive Web Traffic? Blog Every Day.

July 5, 2018/by Paul Hickey

SEO WTF? Google Search Console’s Emails Explained

July 4, 2018/by Paul Hickey

Data Over Debate: Should You Invest Time Into YouTube?

July 3, 2018/by Paul Hickey

Use Data To Drive More Conversions: Tactical Real Life Example

July 2, 2018/by Paul Hickey

Google Adwords To Become “Google Ads” – What Does This Mean For Marketers?

June 30, 2018/by Paul Hickey

Strengthening the WordPress Digital Experience: WPEngine Acquires StudioPress

June 27, 2018/by Paul Hickey


Founder and Lead Strategist

Paul Hickey

Paul Hickey Podcast – Latest Episodes