Web Design Nashville | Digital Strategy | Content Marketing | SEO | SEM

Recently Launched Websites

Our Belief

The thing about Google Analytics is that the more complicated you make it on yourself, the less likely you are to ever use it. The number one thing about Google Analytics just at a practical standpoint is that nobody actually uses it. They put the code on their website. They feel good about having the code on their website, and then they walk away and never check it. The thing I want for all of you is to want to check in on it every month. So I encourage you to keep it at the simplest possible level and focus on a few metrics each month that can help your business. I want you to want to check in on it every month. The more you create work for yourself, the less likely you are to ever use it as a tool to help your business.




  • User Personas
  • Demographics & Interest Reports
  • Content Personalization


  • Mobile Responsive Design
  • Content Creation
  • Interactive Asset Creation


  • Wordpress Web Development
  • Wordpress Custom Theme Development
  • Wordpress Plug-in Development


  • SEO / Search Engine Optimization
  • SEM / Google Adwords / PPC
  • Social Media Campaigns & Targeted Advertising


  • Managed WordPress Web Hosting
  • 24 / 7 Support
  • Nightly Back-ups


  • Dynamic Pricing
  • Product Variations & Customizations
  • Shipping and Accounting Integration


  • A/B Testing
  • Heatmapping
  • Visitor Recordings
  • Video Lead Generation


  • PR Story Building
  • Quality Link Building
  • Content Partnerships


  • List Segmentation
  • User Profile Building
  • Strategic Campaign Deployment


  • Business Intelligence Flash Reports
  • Channel Analysis
  • Data Driven Next Steps


Paul Hickey

Founder / Lead Strategist

Kate Hickey

Social Media & Digital Strategist

Bailey Robbins

Content Strategist

Chris Toomajanian

Web Developer / Digital Strategist


We have successfully designed, built, launched, improved and hosted more than 500 websites since 2007. Request to see work examples by filling out the form below.


Web Design, Analytics, SEO and Social Media Marketing Insights.

Mobile Website Trends: Data Drilldown

February 23, 2018/by Paul Hickey

Data Is Great, But Not Without Context

February 22, 2018/by Paul Hickey

Take-away: Users Want More Than One Page

February 21, 2018/by Paul Hickey

The Ideal Mobile Responsive Website Homepage Layout (Based On Data)

February 20, 2018/by Paul Hickey

The Ideal Website Homepage Layout (Based On Data)

February 19, 2018/by Paul Hickey

Web Design Best Practices: Does The Auto Slider Really Work?

February 18, 2018/by Paul Hickey

Web Design Best Practices: How Many Main Navigation Items Should You Have?

February 17, 2018/by Paul Hickey

Web Design Data: What Was The Lowest Bounce Rate We Saw In 2017?

February 16, 2018/by Paul Hickey

How Many Main Navigation Items On Average Do Websites Have?

February 15, 2018/by Paul Hickey

I Double Dog Dare You

February 14, 2018/by Paul Hickey

Web Design Data: What Is A Good Bounce Rate?

February 13, 2018/by Paul Hickey

Digital Marketing Tip: How To Forward A Domain Name

February 12, 2018/by Paul Hickey

Negative Customer Feedback Is The Best Way To Build Advocates

February 11, 2018/by Paul Hickey

How To Run An A/B Test in Google Optimize

February 10, 2018/by Paul Hickey

WordPress Content Management Tip – How To Find Revisions

February 9, 2018/by Paul Hickey

What’s a time you failed, and what did you learn from it?

February 8, 2018/by Paul Hickey

ECommerce Web Design Tip: Big Ups To Big Commerce

February 7, 2018/by Paul Hickey

Why I Rap In Business Meetings

February 6, 2018/by Paul Hickey

Responsive Web Design Tip: Viewport Height

February 5, 2018/by Paul Hickey

Why We’re Removing Social Icons From Our Header Navigation

February 4, 2018/by Paul Hickey


Founder and Lead Strategist

Paul Hickey