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Data Driven Design, LLC
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Carlos Zavaleta
Carlos Zavaleta
Jennifer Luckett
Jennifer Luckett
Paul and his team have been instrumental in helping me understand the basics and importance of digital marketing. I was a student in the Data Driven Academy and followed up with a solo session because I found the information so useful. I would highly recommend working with Data Driven Design!
Todd Herman
Todd Herman
I've worked with Paul for a long time and the one thing that stands out most is how personally invested Paul becomes in the people, projects, and challenges he takes on. I trust him to take care of digital needs like they are his own; and he delivers. As the leader of Data Driven Design you are in good hands with this team!
Josh Goodwin
Josh Goodwin
Knowledge - Energy - Honesty - Results What more could you ask for? Data Driven Design led by Paul and Kate Hickey give every business the tools they need to be at the top of their industry. Data Driven Academy should be a requirement for the marketing department of every business and company out there. Nobody does a better job teaching the secrets to success.
Courtenay D. Rogers
Courtenay D. Rogers
Data Driven Design does thoughtful and relevant work in the digital space and they are a pleasure to work with on projects from websites to SEO. They are affordable and meet deadlines while communicating updates on a timely manner. Paul and his team are impressive.
Chance Strickland
Chance Strickland
You won't find a harder working guy to work with than Paul Hickey. His passion for the work and his drive to serve clients makes him a powerful partner for any business.
Van Tucker
Van Tucker
Who makes decoding the mysterious algorithms that can make or break a small business not only accessible but dare we say, FUN? Data Driven Design!!
Misty Ball Scurlock
Misty Ball Scurlock
As a not-for-profit senior living manager, it's important that we allocate all marketing dollars wisely. Just as important is choosing the right companies to spend our budget with. The company must be responsive, knowledgeable, and willing to listen to any concerns or changes. Data Driven Design is all this and more. We have not only received great response with our online campaigns, we have received excellent service from Katie and Paul!
Emily Anderson Saul
Emily Anderson Saul
My company has worked with Data Driven Design for over 3 years. They are quick to answer any questions that we have a truly give a personal touch to each design. They are reasonably priced and stay current with all of the digital changes. Great company and great people!
Laura Howard
Laura Howard
Jamie Dunham
Jamie Dunham
Paul Hickey stays in my top 10 favorite people list. His team are excellent developers, SEO monsters and problem solvers. Starting with the data is such a sound concept. He is also generous with his knowledge. We have done some pretty amazing sites together and I have recommended him frequently. Aside from his rap, he's a pretty cool guy! 😎😎
Paul Jankowski
Paul Jankowski
Paul, Kate and company have been a huge part of our business for several years. I lost count of how many projects they've completed for us and our diverse clients at New Heartland Group. In a sea of sameness and over speak and techno-babble, Data Driven has empathy for their clients and the digital chops to get it done. Oh, if it's not totally perfect, they are always available to make it right. Stop reading all of these reviews and hire them already!
Karen Robbins
Karen Robbins
Paul Hickey and his team are amazing partners to Stewart Transportation. From the first encounter with our web redesign in 2013 to present, every engagement has been exceptional. Paul listens, coordinates and delivers every expectation and then some. His company has been our partner on web redesign, rapid response form development, logo refresh and now our social media and marketing team is learning with DDD in the Data Driven Design Academy! Awesome company, awesome results and a lot of fun to boot! Thanks, Paul!
Emily Sandberg Gold
Emily Sandberg Gold
Great web design agency. I feel comfortable referring my clients to Paul and his team. They're always well taken care of. And their bounce rates lower! And traffic goes up! And all the fun data improves. Great team!
Rachal Dollard
Rachal Dollard
Sean Hager
Sean Hager
After attending the Data Driven Academy classes, I will say that I feel much more capable with social media and digital marketing. The processes that I learned have produced immediate results for our non-profit thrift store. Paul and team make the process fun and accessible. I would highly recommend their services!
Rachel Ryan
Rachel Ryan
Great class on Google Analytics! Very informative and will certainly help me optimize our website data moving forward!
Zibby Crawford
Zibby Crawford
If you want creativity and the latest and greatest in SEO this team will deliver!
Kate 'Herring' Hickey
Kate 'Herring' Hickey
Prices and service are unbeatable. Data Driven doesn't disappoint.
Paul Hickey
Paul Hickey
The hardest working, friendliest group of people. Data Driven Design has your back. Easily the brightest and best digital marketing minds you'll find anywhere.

Our Belief

The thing about Google Analytics is that the more complicated you make it on yourself, the less likely you are to ever use it. The number one thing about Google Analytics just at a practical standpoint is that nobody actually uses it. They put the code on their website. They feel good about having the code on their website, and then they walk away and never check it. The thing I want for all of you is to want to check in on it every month. So I encourage you to keep it at the simplest possible level and focus on a few metrics each month that can help your business. I want you to want to check in on it every month. The more you create work for yourself, the less likely you are to ever use it as a tool to help your business.




  • User Personas
  • Demographics & Interest Reports
  • Content Personalization


  • Mobile Responsive Design
  • Content Creation
  • Interactive Asset Creation


  • Wordpress Web Development
  • Wordpress Custom Theme Development
  • Wordpress Plug-in Development


  • SEO / Search Engine Optimization
  • SEM / Google Adwords / PPC
  • Social Media Campaigns & Targeted Advertising


  • Managed WordPress Web Hosting
  • 24 / 7 Support
  • Nightly Back-ups


  • Dynamic Pricing
  • Product Variations & Customizations
  • Shipping and Accounting Integration


  • A/B Testing
  • Heatmapping
  • Visitor Recordings
  • Video Lead Generation


  • PR Story Building
  • Quality Link Building
  • Content Partnerships


  • List Segmentation
  • User Profile Building
  • Strategic Campaign Deployment


  • Business Intelligence Flash Reports
  • Channel Analysis
  • Data Driven Next Steps


Paul Hickey

CEO / Lead Strategist

Kate Hickey

Social Media & Digital Strategist

Joe Wallace


Bailey Robbins

Content Strategist

Chris Toomajanian

Web Developer / Digital Strategist

Kevin Sparkman

Digital Strategist


We have successfully designed, built, launched, improved and hosted more than 500 websites since 2007. Request to see work examples by filling out the form below.


Web Design, Analytics, SEO and Social Media Marketing Insights.

Installing Tracking Code On Your WordPress Website Conversion Pages – Data Driven Daily Tip 169

June 20, 2018/by Paul Hickey

How A Website Launches: How To Launch A Website

June 19, 2018/by Paul Hickey

Finding Key Search Data In The New Google Search Console: Data Driven Daily Tip 168

June 18, 2018/by Paul Hickey

Alexa Goes Mobile: Alexa Skills Marketing – Data Driven Daily Tip 167

June 17, 2018/by Paul Hickey

Stay Sticky: A Concept I’m HUGE On

June 16, 2018/by Paul Hickey

The Data Says: WordPress is the most used CMS in the World

June 12, 2018/by Paul Hickey

How A Rap Song Leads To Teaching Masters In Marketing Classes

June 9, 2018/by Paul Hickey

How Ron Artest Punching An NBA Fan Changed The Trajectory Of My Career

June 8, 2018/by Paul Hickey

Fitness, Fear, Insecurities, Flushing Out Negativity

June 7, 2018/by Paul Hickey

SEO Tip For WPEngine Specifically – Don’t Forget To Uncheck Discourage Search Engines Box

June 4, 2018/by Paul Hickey

Small Business Blogging and SEO Session is like Fitness

June 4, 2018/by Paul Hickey

Everything Is Good Luck

June 2, 2018/by Paul Hickey

Web Design and Development Tip: GDPR Full Compliance Implementation

June 1, 2018/by Paul Hickey

Behind The Scenes at VoiceCon with Gary Vaynerchuk

May 31, 2018/by Paul Hickey

Creating The Chip of Confidence 

May 30, 2018/by Paul Hickey

What is an Alexa Skill?

May 29, 2018/by Paul Hickey

The Voice Data: Audience Attention Is Building Around Alexa

May 28, 2018/by Paul Hickey

A Fun Conversation About My First Web Business

May 27, 2018/by Paul Hickey

eCommerce Web Development: Shopify or WordPress WooCommerce?

May 26, 2018/by Paul Hickey

What Does General Data Protection Regulation (GDPR) Mean For Websites?

May 25, 2018/by Paul Hickey

Recording A Business Podcast? Don’t Get Too Fancy.

May 24, 2018/by Paul Hickey

The only belief that matters is yours

May 23, 2018/by Paul Hickey

Q and A with Gary Vee at VoiceCon VIP Dinner

May 22, 2018/by Paul Hickey

Listening to Voice: What‘s Next and What’s Here Now.

May 21, 2018/by Paul Hickey

Speaking “Client”

May 20, 2018/by Paul Hickey

Is My Business Showing On Google’s Map? The Data Always Tells The Accurate Story

May 18, 2018/by Paul Hickey

Small Business Tip: How to forward your personal email to your business email using GSuite

May 17, 2018/by Paul Hickey

Web Development Tip – How To Comply With GDPR Laws

May 16, 2018/by Paul Hickey

Gutenberg: What WordPress Developers Are Talking About

May 15, 2018/by Paul Hickey

Superhero Origin Stories And Why They’re Important

May 14, 2018/by Paul Hickey

The Only Thing I Could Possibly Write About Today: Happy Mother’s Day!

May 13, 2018/by Paul Hickey

Web Video Strategy: What’s Better…YouTube or Vimeo?

May 12, 2018/by Paul Hickey

Business Productivity Tip: How To Set Up Business Email

May 11, 2018/by Paul Hickey

Web Development: Moving Background Imagery Hidden On Mobile Devices

May 10, 2018/by Paul Hickey

Web Development and SEO Tip: How to Properly Switch SSL to New Primary Domain

May 9, 2018/by Paul Hickey

WordPress Tip: How To Edit Entries In Gravity Forms

May 8, 2018/by Paul Hickey

Attention College Graduates: Congratulations! Is Just The First Of Several “C’s” You Need To Hear About

May 7, 2018/by Paul Hickey

What Fuels You?

May 6, 2018/by Paul Hickey

SEO Tip: How To Verify Your Google Business Listing

May 5, 2018/by Paul Hickey

Data Is Our Differentiator: What Is Yours?

May 3, 2018/by Paul Hickey


Founder and Lead Strategist

Paul Hickey

Paul Hickey Podcast – Latest Episodes