The thing about Google Analytics is that the more complicated you make it on yourself, the less likely you are to ever use it. The number one thing about Google Analytics just at a practical standpoint is that nobody actually uses it. They put the code on their website. They feel good about having the code on their website, and then they walk away and never check it. The thing I want for all of you is to want to check in on it every month. So I encourage you to keep it at the simplest possible level and focus on a few metrics each month that can help your business. I want you to want to check in on it every month. The more you create work for yourself, the less likely you are to ever use it as a tool to help your business.
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