Small business owners don't have time to waste on making digital marketing and website design decisions. They have to run their businesses. But at the same time, they have to have a digital presence that converts visitors into customers.

This is why Data Driven Design is the perfect solution for small business owners. We use our expertise and experience to provide simple data driven solutions to our clients, so that they don't have to waste their time on opinions. Opinions waste time and slow down processes. Opinions also hurt feelings, whereas data can point everyone in the right direction, bring people together, and allow a business to grow.

In this interview with Voice First CEO Pat Sweetman, recorded at Project Voice 2020, we talk about Data Driven Design, and why we got into the voice space, building Alexa Skills and Google Actions for clients in addition to WordPress websites.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.