ALEXA SKILLS DEVELOPERS

We are a digital agency that builds Alexa Skills, voice applications built on top of Amazon’s Alexa, allowing businesses to be more efficient and effective at both reaching new audiences and serving current stakeholders. The data says your audience is already on Alexa. If you don't get your business there now, your competitors will. Move, quickly.

DO YOU HAVE AN ALEXA DEVICE IN YOUR OFFICE? YOU SHOULD.

MORE THAN 200 MILLION PEOPLE USE ALEXA EVERY DAY.

Here are some of the top things businesses are using Alexa for...

Alexa Skills are the new websites. For several years, the data has been telling us that users are adopting voice speakers and Alexa-enabled devices in their cars.

This means it’s only a matter of time before they expect to be able to hear a voice-enabled version of your company’s website on Alexa.

Our Case Studies walk you through how Alexa Skills we can build for your business at a low fee to get your business into the Amazon Alexa Skills Store where users can find you and interact with your business.

And keep in mind, unlike traditional websites, these Alexa Skills allow you to research, learn, interact and take action while multitasking, in meetings, on the go, while working out, walking the dog, feeding the family or even safely driving.

From Business Intelligence and Analytics Dashboards to basic password protected content on company intranets, thousands of hours are wasted per year by business professionals looking for information on websites, when they could just be asking Alexa for the information.

This is because Alexa Skills allow developers to do something called Account Linking, which means that Skills can integrate with user accounts within other pre-existing platforms to pull data.

We are convinced that companies will be using voice-based intranets on Alexa, and we have the capabilities to build yours.

To try our custom Alexa Skill that allows you to ask Alexa on your web traffic is doing, visit Ask Data Driven Design.

What if we told you how building a Voice Application for Alexa could help you grow your eCommerce business? Better yet, why don't you let me show you a video where I not only do that, but I also show you how I built it, what it does, demo it for you, and let you hear from the business owner who invested their money in us building it.

Live now - just say "Alexa, Launch Wellthy Nutrition" ... it features a product recommendation quiz, and the ability to get promo codes by just saying "promo code."

Voice Unboxing experiences are also something we're building for clients. Narrate your eCommerce brand's unboxing experience yourself via Alexa as your client opens their package from you.

What is Alexa For Business? It’s not a phrase I’m using to try to encourage businesses to use Alexa, it’s an actual service offering from Amazon. Similarly to the way that IT departments have managed company-issued computers and mobile devices, organizations can now distribute and manage company-issued Alexa-enabled devices as well as create Private Alexa Skills.

Things you can do with Alexa For Business include:

1. Manage Meeting Rooms
2. Have Alexa enabled devices on your desk
3. Ask private skills to read you information from the company intranet, conduct voice-enabled new employee trainings or sales trainings, or even just ask when a meeting room is available or “what building does Sally work in?”

Alexa for Business is all about making your organization more efficient and effective.

How will you use Alexa to make your business more efficient and effective?

Here are some ideas.

Okay, let’s say you’re a small veterinary practice, or family physician, with a small staff of vet techs / radiologists and office admin staff.

Every precious second counts. Instead of logging into a web based dashboard to reorder your customers prescriptions for them, you can walk past a room and say “Alexa, open Taylors Pharmacy and reorder X for Fluffy (or Mrs. Johnson).”

That order then happened, because it was integrated with your account. While saving time in the moment, you also had peace of mind later when you checked your email and saw a confirmation of the order.

This, friends, is what a custom Alexa Skill can do for your business.

Don’t resonate with that Scenario? Okay, how about this one…

You’re a sales rep that drives a lot. As soon as you get off the road, you have to pick up kids from daycare and get dinner going for the family, but you have expense reports to do from all of your traveling.

On your way, while driving, you can say “Alexa, open our company intranet and read me the travel reimbursement policy.”

That is another example of a custom Alexa Skill and what it can do for your business.

Still not getting it? Okay, stay with us…

You’re in HR, and you’re finding it’s hard to get all of the employees to complete the required training documents.

You implement a custom Alexa Skill that links with each employee’s account. They can Ask Alexa for progress updates, and actually bring up where they have last left off or saved their progress. They can even ask Alexa to read them the next question, give Alexa back their answer, and save their progress on their voice-device or smart speaker (Echo).

When they log back in at the office on their computer, they see that sure enough, the questions they completed while driving or waiting in the lobby at their hair appointment actually saved and they are that much closer to completion.

On the other end, you as the HR person, can Ask Alexa “how many people have completed the training?” and “which employees still haven’t completed the training?”

As you can tell, there are endless possibilities of how to implement a custom Alexa Skill for your business. Our example is Ask Data Driven Design, which allows all of our clients to simply Ask Alexa how their web traffic is doing. You can demo this right here by listening or watching how it works.

ALEXA SKILLS DEVELOPER BLOG

How To Voice Enable Your WordPress Blog Content for Alexa and Google Assistant

This video shows you the tactics and strategy to voice-activating your blog content for Alexa and Google Assistant.
Watch / Read / Listen

How To Promote Your Alexa Skill Using Quick Links

One of the main challenges with Alexa Skills is discoverability. How do you find them? You have to promote your Alexa Skills in order to drive user adoption.
Watch / Read / Listen

How To Generate Leads With Your Alexa Skill and Google Action Voice Apps

I'm very excited to talk to you about how to generate leads via your Alexa Skill or Google Action voice apps.
Watch / Read / Listen

How To Set Up An Amazon Alexa Developer Account

Ready to start building Alexa Skills for your business? The first thing you need is an account with the Amazon Alexa Developer Console. This tutorial shows you how to get one.
Watch / Read / Listen

How Teachers Can Use Alexa To Enhance Learning

WATCH LISTEN READ When I interviewed Julie Davis, director of instructional technology and innovation for Chattanooga Christian School, it was before the tornado damage in Nashville on March 3, 2020 and before the Coronavirus (COVID-19) pandemic began to limit social gatherings of large groups. It was certainly before schools began to close down for the…
Watch / Read / Listen

If Your Business Isn't Building Voice Apps Now, Your Competitors Are

WATCH READ Wow, what a crazy last couple of weeks in Europe and in the United States. I’m writing and publishing this during a lockdown in Spain due to Coronavirus (COVID-19) in March 2020. On March 3, there was a Tornado in Nashville, TN that affected many people and businesses and caused damage that will…
Watch / Read / Listen

Voice Is The Next Form Of A Company: Exclusive Interview With Project Voice Founder Bradley Metrock

WATCH LISTEN READ I had the pleasure of speaking with Bradley Metrock, CEO of Score Publishing. Bradley is many things, and most certainly all things voice. Bradley has been in the voice space for several years and culminated the Project Voice event, the number one event for voice technology and AI in America. During the…
Watch / Read / Listen

How An Alexa Skill Differentiates Your Business

WATCH LISTEN READ What’s up everybody, Paul Hickey here with Data Driven Design. Businesses ask me all the time, “what can I do to differentiate myself and drive customers?” I’ve got a perfect example for you: Carmen Johnston Gardens, a landscape designer in Georgia, built an Alexa Skill with Data Driven Design. “Alexa, launch Carmen…
Watch / Read / Listen

Entrepreneurship Is…With Voiceflow CEO Braden Ream

WATCH READ When I sat down and talked with Voiceflow CEO Braden Ream with QuHarrison Terry at Project Voice 2020, I expected to have a conversation mainly about Voiceflow being one of the top up-and-coming SaaS products and no-code solutions in the Voice Space. While that certainly happened, and you can see the full interview…
Watch / Read / Listen

How To Add Voice To Your Digital Marketing Strategy: Guest Appearance On Inside VOICE Podcast

WATCH LISTEN READ If you’re a small business and you’re not sure how or why to add voice to your digital marketing strategy, CEO of Data Driven Design, Paul Hickey explains exactly how it can help you. He talks about how and why he’s such a fan of digital marketing, the voice skills he’s created,…
Watch / Read / Listen

How A Dentist Builds Content Strategy For Alexa And Social Media: Exclusive Interview with Dr. Chithra Durgam

WATCH LISTEN READ Dr. Chithra Durgam and I randomly started following each other on Twitter in 2017. Around the Fall of that year is when I started creating and publishing my Data Driven Daily Tips. Part of that process was not only publishing the content to my website, but also to all social media outlets.…
Watch / Read / Listen

Project Voice Takeaways: Why Our CTO Thinks Samsung Bixby Could Be The Next Big Voice Platform

LISTEN READ I’ve known our CTO Joe Wallace since 2011. He’s one of the most thoughtful people I’ve ever worked with. NOT “touchy feely” thoughtful. Thoughtful about his work. Period. He – and I mean this in a complimentary way – is NOT easily impressed. And as he admits in this wonderfully done podcast interview…
Watch / Read / Listen

How To Get Found On Alexa: Exclusive Interview With Amazon Alexa Evangelist Jeff Blankenburg

WATCH LISTEN READ Getting found on Alexa (let’s call it “SAO” – Search Alexa Optimization) – At Project Voice, I asked Amazon Alexa’s Jeff Blankenburg how businesses can get found on Alexa. While waking Alexa with a phrase like “Alexa, how do I make a Jack-o-lantern” I’ve noticed more frequently over the last 6 months…
Watch / Read / Listen

How To Teach AI And Proper Voice Application Design (with David Code of LinkedIn)

WATCH LISTEN READ David Code has an interesting story. He got a job at LinkedIn teaching AI to people with a non-STEM background. He got fed up trying to learn AI from AI experts who couldn’t teach well, and decided to write a 140-page textbook and post it to Reddit. Well, LinkedIn found him and…
Watch / Read / Listen

Would You Marry Amazon Alexa? Interview with Project Voice Founder Bradley Metrock

WATCH LISTEN READ Those of us building Voice Apps for Alexa and Google Assistant have naturally become evangelists and power users of the voice assistants and smart speakers. Case in point, I don’t know anybody who knows more about How To Use Alexa than creator of Project Voice and CEO of Score Publishing, Bradley Metrock.…
Watch / Read / Listen

Must Read: What Will Happen In Voice In 2020

READ 2020 is going to be a HUGE year for Voice. Specifically, 2020 is going to be the year that most businesses start to get entry-level Voice Apps, just like they started getting websites in the early 2000s. SMBs Will Get A Voice What does this mean? It means that your local HVAC repair business,…
Watch / Read / Listen

What Are The Best Tools Available To Make Your Own Voice Apps? (Alexa Skills and Google Actions)

WATCH LISTEN READ The same way that our lives all improved as consumers and eventually as marketers and business owners in 2008-2010 with the advent of the iPhone and other smartphones, 2020 will be the year and certainly mark the beginning of the decade in which all of our lives improved due to Voice technology,…
Watch / Read / Listen

What Is The Difference Between An Alexa Skill And A Siri Shortcut? Data Driven Daily Tip 352

WATCH LISTEN READ I was talking recently with a good friend of mine, QuHarrison Terry, who is the co-founder of Inevitable/Human and the head of growth marketing at Mark Cuban Companies. He was asking me about why I thought the Alexa Skills Store would be the next $46 billion App Store. My answer, that Amazon…
Watch / Read / Listen

How To Publish An Alexa For Business Private Skill & Invite Manage Users – Data Driven Daily Tip 350

WATCH LISTEN READ I love Alexa for Business. You just need an AWS account to deploy Private Alexa Skills to employees of your organization. You can also use it to manage company-owned devices and which company private skills can be used on personal employee devices. What you’ll need: 1. An Alexa Skill built and ready…
Watch / Read / Listen

How To Change and Replace Alexa's Voice – Data Driven Daily Tip 349

WATCH LISTEN READ I was recently asked a question while presenting about how to build voice apps that caught my attention. The attendee asked if I thought that human interaction would change to a dulled down monotone voice with each other, because so many people are talking to Alexa, and that’s how Alexa talks. My answer is…
Watch / Read / Listen

How I Built An Alexa Skill With My 10 Year Old Son – Data Driven Daily Tip 348

WATCH LISTEN READ There are basically four main ways that I build Voice Apps (Alexa Skills and Google Actions). 1. Amazon Alexa Blueprints and Google Action Templates – these are pre-built Voice Apps that allow content marketers and developers to change and customize the content in the flow. These can include some cool functionality though,…
Watch / Read / Listen

How To Test Your Alexa Skill Without A Device – Data Driven Daily Tip 341

WATCH LISTEN READ Alexa Skill Development is a skill set that is becoming more and more recognized in the mainstream. I recently met a community college professor at a speaking engagement in Nashville who is trying to build a Voice Design / Voice Development program at his school. PHENOMENAL. This will happen. SOON. And as…
Watch / Read / Listen

How To Build Multimodal Voice Apps Using Alexa Presentation Language – Data Driven Daily Tip 339

WATCH LISTEN READ Before I get into defining Alexa Presentation Language (APL), I have to define “Multimodal Voice App.” What the heck is a multimodal voice app? By now, we’re all somewhat familiar with what we can ask Alexa to do. Some of us way more familiar than others. And by now, we should at…
Watch / Read / Listen

How To Set Up An Amazon Alexa Developer Account – Data Driven Daily Tip 337

WATCH LISTEN READ The first step towards creating your Alexa Skill or Alexa Flash Briefing for your brand, start-up or small business, is to create an Amazon Alexa Developer Account. It’s one of the easiest possible steps in the entire experience of building Alexa Skills, but it still feels good to get started and know…
Watch / Read / Listen

Save The Date: 8.7.2020 – Nashville Voice Conference – Why Businesses Need Voice

WATCH READ “There’s a progression happening now where it went from ‘you had to have a website, then you had to have some engagement, blogs and things like that, and then all the way to an instagram presence, a video presence; and now we’re seeing the next generation of that, as podcasting becomes a billion…
Watch / Read / Listen

Why Voice Makes Sense For Start Ups and Entrepreneurs

WATCH READ I recently talked about Voice and other topics with Brynn Plummer, VP of Community Relations and Inclusion at Nashville Entrepreneur Center. Here is some of the great knowledge she dropped. “I don’t think I realized that this isn’t like some abstract future state technology or adoption that we will move to in 10-20s,…
Watch / Read / Listen

How Entrepreneurs Can Find The Right Resources – With Brynn Plummer of Nashville Entrepreneur Center

WATCH LISTEN READ I sat down for an awesome podcast interview with my good friend Brynn Plummer, VP of Community Relations and Inclusion at the Nashville Entrepreneur Center. We had a great conversation about Voice Technology, and how businesses will be expected to have Alexa Skills and Google Actions in the next 24-36 months. We…
Watch / Read / Listen

How An Alexa Skill Increases User Engagement

WATCH LISTEN READ I want businesses to know that you don’t need to have an Alexa Skill or a Google Action that does everything for you. You need it to just be integrated with / enhancing your current experience. Michael Antaran, CEO of CARROT Wellness, explains how CARROT started simple, and then integrated Voice based…
Watch / Read / Listen

What Do All Start Ups Need To Survive?

WATCH LISTEN READ I asked CARROT Wellness CEO Michael Antaran “What advice would you give business owners like yourself about the Voice version of their platform in terms of incorporating an Alexa Skill or Google Action into their digital presence?” His answer was amazing, unexpected, and spoke to my heart – “I would advise them…
Watch / Read / Listen

How To Integrate Your Mobile App With Your Alexa Skill With The CEO of CARROT Wellness

WATCH LISTEN READ Michael Antaran and I have a lot in common. We were both born and raised in Michigan. We both left jobs in the corporate world to create our own start-ups. We’re both building software on a consistent basis, and we’re building Alexa Skills and Google Actions (voice-based apps on top of Alexa…
Watch / Read / Listen

How To Set Up The Ability To Sell Products From Your Alexa Skill – Data Driven Daily Tip 336

WATCH LISTEN READ Yes! Your business can sell products and services on Alexa. You need a Custom Alexa Skill to do it, and we can build it for you, so your stakeholders can just say “Alexa, book an appointment with my CPA firm,” or “Alexa, order my fitness supplements.” This is done via Amazon Pay,…
Watch / Read / Listen

How To Pick Alexa-Supported Launch Phrases For Your Custom Alexa Skill – Data Driven Daily Tip 330

WATCH LISTEN READ As an Alexa Skill Developer, you have to be aware of how to pick Alexa-Supported Launch Phrases, also known as Invocation Names. It’s not too complicated, and I’m still learning as I go, so I just wanted to share one specific thing with you. Amazon Alexa allows Alexa Skill Developers to pick…
Watch / Read / Listen

Why The Next Generation Will Expect Businesses To Have Alexa Skills

WATCH LISTEN READ Alexa Skills and Google Actions are voice applications built on top of Alexa and Google Home / Google Assistant. The next generation will expect businesses to have Alexa Skills. Watch this video or keep reading to find out why. You can build these apps for just about anything. For example, in this…
Watch / Read / Listen

How to Publish a Google Action Using VoiceFlow: Data Driven Daily Tip 323

WATCH LISTEN READ What is a Google Action? A Google Action is a way to make Google Assistant smarter. It’s something you can search and add to your Google Assistant App, Google Home, Google Home Mini, Google Hub and more. As a user, you can just ask Google for information, similar to the way you…
Watch / Read / Listen

Data Driven Daily Tip 322: How To Set Up Alexa For Business

WATCH LISTEN READ What is Alexa For Business? It’s not a phrase I’m using to try to encourage businesses to use Alexa, it’s an actual service offering from Amazon. Similarly to the way that IT departments have managed company-issued computers and mobile devices, organizations can now distribute and manage company-issued Alexa-enabled devices as well as…
Watch / Read / Listen

How All Nashville Voice Conference attendees will get an Alexa Flash Briefing

WATCH READ This video / podcast / Alexa Flash Briefing with my guy Will Acuff, co-founder of Corner To Corner, is a perfect example of how Small Business Owners and Marketers need to be creating multiple pieces of content out of one simple business conversation. All small business owners stuck on what to talk about…
Watch / Read / Listen

How To Create Multiple Pieces Of Content For Your Businesses At One Time

WATCH LISTEN READ This video / podcast / Alexa Flash Briefing with my guy Will Acuff, co-founder of Corner To Corner, is a perfect example of how Small Business Owners and Marketers need to be creating multiple pieces of content out of one simple business conversation. By watching this 23 minute video clip, you can…
Watch / Read / Listen

Data Driven Daily Tip 315 – The Data Around Voice

WATCH LISTEN READ As you may know by now from following my content, I’m very passionate about using Alexa and other voice assistants like Google Home, for business use. I’m also passionate about teaching all other businesses how they can become more efficient and effective, as well as reach their target audience better via Alexa,…
Watch / Read / Listen

How to Publish a Custom Alexa Skill with Voiceflow – Data Driven Daily Tip 314

WATCH LISTEN READ Whether you realize it now, or realize it years from now, your business needs an Alexa Skill. If not to reach your target audience, then to do business more efficiently and improve operations. A year or so ago I found a tool called “Storyline.” It promised building Custom Alexa Skills without coding.…
Watch / Read / Listen

Podcast Episode 221: Amazing Entrepreneur Danielle McGee Gets An Alexa Flash Briefing

Listen Read This episode is me getting PUMPED on an Instagram Story about the launch of a shiny new Alexa Flash Briefing for entrepreneur Danielle McGee and her business Black Business Boom, highlighting Black-owned Businesses in Middle Tennessee. Enjoy!   Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder…
Watch / Read / Listen

Voice User Interface Design – How To Test A Custom Alexa Skill In Voiceflow – Data Driven Daily Tip 313

WATCH LISTEN READ What is Voice User Interface Design or VUI? It’s a new buzz word in the design world, and it has to do with thinking through and planning out the user experience related to a voice-based application, like an Alexa Skill, Google Home Action or a Chat bot of some kind. While I…
Watch / Read / Listen

Podcast Episode 220: The Alexa Skill Approval For The Nashville Voice Conference’s Alexa Skill

Listen Read Hey Alexa, Open Nashville Voice Conference. The Nashville Voice Conference has launched the first ever Alexa Skill dedicated to communicating with attendees of an upcoming event, as well as speakers, staff and media. “I believe we are the first, but I’m sure someone will correct me if I’m wrong!” said Paul Hickey, Founder of Nashville…
Watch / Read / Listen

Voice User Interface Design – How To Build A Custom Alexa Skill Without Coding – Data Driven Daily Tip 312

WATCH LISTEN READ What is Voice User Interface Design or VUI? It’s a new buzz word in the design world, and it has to do with thinking through and planning out the user experience related to a voice-based application, like an Alexa Skill, Google Home Action or a Chat bot of some kind. While I…
Watch / Read / Listen

Podcast Episode 219: How I Tested My First Custom Alexa Skill On The Amazon Developer Console

Listen Read In this episode I talk about how I tested my first custom Alexa Skill right on the Amazon Developer Console, a great tool. Tune in to learn more. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has…
Watch / Read / Listen

HOW TO CREATE AN ALEXA FLASH BRIEFING – COMPLETE GUIDE – Data Driven Daily Tip 311

WATCH READ I’ve blogged a few other times about Alexa Flash Briefings. How I built my first one, how to find and add them in the Alexa Skills Store, and why all small businesses should have them, but I’ve never put out a complete guide like this. As I say in the video, buckle up,…
Watch / Read / Listen

Podcast Episode 217: Business Use Cases For Alexa Skills and Alexa For Business – Franchisee Communications

Listen Read Do you know what Alexa For Business is? Do you know what a custom Alexa Skill is? You probably only think of Alexa for playing music at home or playing games, but you need to think of it for your business. Specifically, how you can train your large sales force using a custom…
Watch / Read / Listen

Podcast Episode 216: Business Use Cases For Alexa Skills and Alexa For Business – Sales Training

Listen Read Do you know what Alexa For Business is? Do you know what a custom Alexa Skill is? You probably only think of Alexa for playing music at home or playing games, but you need to think of it for your business. Specifically, how you can train your large sales force using a custom…
Watch / Read / Listen

Podcast Episode 212: Why Web Design and Alexa Skills?

Listen Read My reflections on why we’re building Alexa Skills at Data Driven Design. Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His…
Watch / Read / Listen

Doing What You Said You Were Going To Do. Example: Nashville Voice Conference and Ask Data Driven Design

WATCH   READ Those of you that know me, know that I don’t talk politics. I’m not a history buff, and I don’t have reflections on how other people live their lives. In fact, I rarely open my mouth about anything I don’t know a lot about. It’s just how I’m wired, so that’s not…
Watch / Read / Listen

Alexa Skill Business Use Cases: Ask Data Driven Design

WATCH READ If you think a service-based business has no use for an Alexa Skill, you’re crazy. For example, my company, Data Driven Design, builds websites, digital strategies and custom software. We do so always based on data over opinions, thus, when a client launches a new website with us, we want it to be…
Watch / Read / Listen

Ask Data Driven Design: Ask Alexa How Your Web Traffic Is Doing

WATCH READ You may not be there mentally yet, but one day soon you will want to do everything via a smart speaker like Amazon’s Echo or Echo Dot. Less than a year ago, I attended a conference in Manhattan hosted by VaynerMedia called VoiceCon. Since then, I’ve purchased and delivered 50+ Alexa Enabled Devices…
Watch / Read / Listen

What Kind of Alexa Skill Makes Sense For Your Business?

WATCH LISTEN READ Alexa Skills are starting to make more and more sense for any kind of business to have. Data Driven Design is getting asked to brainstorm how many of our clients can partake in building a voice-based extension of their product or service to be available on Alexa, Google Home, and other “smart…
Watch / Read / Listen

What Is Alexa For Business?

WATCH LISTEN READ What Is Alexa For Business? “While Alexa was started as a Consumer Product, it has evolved into a couple different areas. Business Skills, like the one Data Driven Design has built to allow clients to ask Alexa how their web traffic is doing… Skills that are only available to employees of a…
Watch / Read / Listen

Can An Alexa Skill Be A Business?

WATCH LISTEN READ Can An Alexa Skill BE A BUSINESS, or Should It Be An Extension of a Pre-existing Business? From my interview with Amazon Alexa’s Chief Evangelist Dave Isbitski It can be either for sure. Interesting Scenarios: 1. Account Linking – businesses can use their existing APIs and accounting systems, etc. to link up…
Watch / Read / Listen

What Is An Alexa Blueprint? How To Make Your Own Alexa Skill

WATCH LISTEN READ I asked Amazon Alexa Skills Marketing Employee #1 Dave Isbitski about Alexa Blueprints. What are they? Essentially they’re a way to use a free, visual dashboard to create your own Alexa Skill. This is something all businesses should be aware of. What is an Alexa Blueprint? Dave says “one of the things…
Watch / Read / Listen

Message from Amazon Alexa Chief Evangelist Dave Isbitski for Attendees of Nashville Voice Conference

WATCH READ I sat down and spoke with new friend Dave Isbitski, who is Chief Evangelist for Alexa at Amazon. As Alexa Skills Marketing Employee #1, he has a very special message for CEOs, Entrepreneurs, Marketers and Small Business Owners attending Nashville Voice Conference. More information at https://NashvilleVoiceConference.com. “What if I told you, you could…
Watch / Read / Listen

Interview With Amazon Alexa Chief Evangelist Dave Isbitski

WATCH   LISTEN READ For almost three years I’ve been making Data Driven Daily Tips, useful pieces of information for Small Business Owners and Small Marketing Teams to learn Web Design and Development, Digital Marketing, Google Ads, Facebook Ads, Blogging, Content Creation, Instagram Growth Strategies and more. There are almost 300 “DDD Tips” now, and…
Watch / Read / Listen

Why Your Business Will Need An Alexa Skill Soon: Nashville Voice Conference

WATCH LISTEN READ As always, the proof is in the data. Your business will need an Alexa Skill sooner than you think, which is why Data Driven Design is bringing the first ever Voice Conference to Nashville. LEARN HOW TO IMPLEMENT ALEXA SKILLS, GOOGLE HOME ACTIONS AND PODCASTING TO MAKE YOUR BUSINESS MORE EFFICIENT AND…
Watch / Read / Listen

How To Set Up Alexa – How To Set Up Your Amazon Echo: Data Driven Daily Tip 273

WATCH LISTEN READ I’ve blogged so much about Alexa For Business, Alexa Skills and Alexa Flash Briefing Skills lately – including How to Build Your Own Alexa Flash Briefing, that I sometimes forget the simple, simple basics, like helping Small Business Owners and Small Marketing Teams actually set up their Alexa Enabled Amazon Devices in…
Watch / Read / Listen

Top Five Ways Businesses Are Using Alexa Skills: Data Driven Daily Tip 270

WATCH LISTEN READ “Hey Alexa, help my business” isn’t necessarily a phrase you expected to hear when the smart speaker became available on June 23, 2015, and it’s still probably not a phrase many expect to hear into the future, but I do. The same way I’ve stuck with my Amazon Echo device that my…
Watch / Read / Listen

Alexa Skill Development: The First Voice-Based Business Intelligence Dashboard

WATCH   READ I’ve blogged about why businesses need Alexa Skills. I think most people think of businesses needing Alexa Skills under the context of creating some new app to sell to consumers, and that’s great, there is and will continue to be a growing market for that. The data shows it. But to me…
Watch / Read / Listen

More Great Use Cases For Business-Based Alexa Skills

WATCH READ I’ve written quite a bit about why your business needs to have a presence on Alexa-enabled devices. Whether it’s from a content marketing, storytelling and communications channel like an easy-to-build Alexa Flash Briefing Skill, or via extending your application’s functionality into the Voice Realm through a real Alexa Skill, you need to evaluate…
Watch / Read / Listen

Why Your Business FOR SURE Needs A Presence On Alexa Enabled Devices

READ I know what you’re thinking, marketers and small business owners. “I can’t even get my website right, let alone create social media content, and now some dude is telling me I need a presence on Alexa?” Yep. You want to be in business over the next 10-20 years? Having an Alexa Skill or Podcast…
Watch / Read / Listen

Why Amazon Alexa-Enabled Devices Will Win Your Attention

READ You’ll start reading more and more headlines about Voice-Enabled Smart-Speakers, and you may even have one of them in your home. If you do, chances are, you’re likely using it for streaming music, and that’s probably it. But over the next 24-36 months, you’ll start using it for much, much more, and may even…
Watch / Read / Listen

Alexa Skills vs. Facebook Ads: Be A Practitioner, NOT A Headline Reader: Data Driven Daily Tip 182

WATCH LISTEN READ I’m HUGE on what the data says is working for your marketing strategy. The data doesn’t lie. So this may seem confusing, but I’m really not concerned with the headlines recently that Facebook lost $125 billion last quarter. It’s really irrelevant to your marketing strategy, especially when Facebook Ad – when done…
Watch / Read / Listen

Alexa Users: Here's How To Add Our Flash Briefing Skill

READ I had no idea if building my first Alexa Skill was going to work. But it did. Like a freaking charm. It never happens like that. And when it does, it kind of feels like serendipity. There are already more than 40,000 Alexa Skills in the Alexa Skills Store within the Alexa App (how…
Watch / Read / Listen

How I Built My First Alexa Flash Briefing Skill

READ I have no idea if this is going to really work. This is usually close to the first thing I’m thinking when I learn something new and try implementing it for the first time. I just built my first Alexa Flash Briefing Skill – named Data Driven Daily Tip – and submitted it to…
Watch / Read / Listen

How To Get Alexa In Your Car, And What This Means For Marketers

READ I’ve recently gotten into building Alexa Skills. 22% of Americans now have an Alexa-enabled device; up from 1% a year ago. This according to information I picked up at VoiceCon, a one-day Voice Conference by VaynerMedia in Manhattan. 99% of Alexa users simply use it to play music, check the weather, ask what time…
Watch / Read / Listen

Alexa Goes Mobile: Alexa Skills Marketing – Data Driven Daily Tip 167

WATCH READ So picture this – you’re a marketer or franchisee of a retail store, convenience store, restaurant, coffee shop – whatever. The bottom line is you’re target audience persona is ON THE GO. You need a way to reach this target audience as they’re ready to make purchasing decisions. How do you get your…
Watch / Read / Listen

What is an Alexa Skill?

READ What is an Alexa Skill? Raise your hand if you have an Amazon Echo device. You know, the one that everyone calls Alexa. Okay, put it down, no one is actually looking at you right now. 🙂 Raise your hand if you’ve been frustrated with Alexa not knowing how to get her to do…
Watch / Read / Listen

The Voice Data: Audience Attention Is Building Around Alexa

READ What’s next? Voice. The proof is in the data, and it feels a lot like Web 2000 and Social Media 2006. It’s early, but the Data shows that audience attention is flocking to Voice. 1. What does “Voice” mean? (you may hear it referred to as digital audio, Voice Skills, or Voice Actions). It …
Watch / Read / Listen