What do you want people to do?

Call Your Business?
Visit Your Storefront?
Take Action On Your Website?

When getting stuck at that first screen of creating a Google Adwords Express Ad - just pick one and go. 🙂

I'm all about finding what works to generate business for any company. The data shows that over the last two years, Google Adwords Express has outperformed Google Adwords as it relates to generating return on investment from digital marketing campaigns. I've spoken and blogged at length about Google Adwords Express.

Our most frequently asked question is about picking the right ad objective at the beginning of creating an ad.

There seems to always be some level of confusion around what will happen and what data will be collected. I break this down in this video from a Google Adwords Data Driven Academy Class.

If you're confused as to what these Goals mean, I'd recommend clicking the down arrow within Google Adwords Express to see more. 🙂 This is what you'll find...

Thanks for reading / watching - and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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