MARCUS WHITNEY .COM

THE GOALS

Our client was in need of a brand overhaul, full digital strategy roadmap including social media content creation, content strategy, SEO revamp/improvements and at the center of it all, WordPress website redesign that could put him in position to be a content creation and content management powerhouse.

On top of that, we needed to voice-activate the WordPress website for Alexa and Google Assistant, while allowing our client to manage all content, including the Alexa Skill and Google Action, from the backend of the WordPress website.

We outfitted a Data Driven beauty, complete with a robust content library and dynamic content management capabilities, organizing categories, tags and optimizing for SEO along the way. Dig in below to see the results, as the proof is always in the data.

This project was an absolute beast, with more than 1k individual pieces of content, including blog posts, pages, videos and custom post types.

We created custom brand assets, YouTube video thumbnails and boosted SEO by implementing a strategic URL structure with in our content organization, as well as ensuring Search Engine Titles, Meta Descriptions and Schema on all pages. This was helpful in getting the website found by a CNBC reporting conducting a Google Search for one of the top keywords "Nashville Entrepreneur." This resulted in helping our client get featured on CNBC within months of the launch, drastically increasing their brand awareness.

The proof is in the data, as web traffic and engagement increased significantly.

"Paul Hickey and his team were the perfect partners in re-launching my website. It is the best website I've ever had and it captured my vision perfectly. A breeze to work with, and people that know how to say "yes," instead of "no." You should be working with Data Driven Design."

-MARCUS WHITNEY, ENTREPRENEUR

THE DATA

%
Increase in Overall Website Traffic
%
Increase in Overall Website Engagement

DESKTOP

VOICE

The WordPress websites my team and I build use our custom WordPress plug-in, The Voice Designer, to voice-activate our clients' WordPress websites for Alexa and Google Assistant.

All Websites should be built with WordPress, and all Websites should be voice-activated for Alexa and Google Assistant, using The Voice Designer.