Did you see this post?
Even though we boosted it, and it got some engagement, there's still an 80% chance you won't see it.
That's why we post 3-5 times per day.
This is due to Facebook's algorithm, which only shows a certain amount of posts from brands users follow in their news feed, based on what types of content they like or interact with.
For some reason though, brands and small businesses think that posting 3-5 times per week or even once per day is enough to get them visibility.
I understand that most scopes of work by smaller agencies have to be budget conscious and time conscious on both sides of the arrangement, thus the typical scope I'm familiar with includes one post per day as the maximum. However, unless these posts are boosted frequently, you're just not going to make a dent.
However, are real data shows that when you increase post frequency to 3-5 times per day, your Organic Reach skyrockets on both Facebook and Instagram.
This makes sense, because if the average post is seen 20% of the time, and you're tripling and even quintupling this number, you're drastically increasing the chances that your entire audience will see, like or even share at least one post.
Volume is king on social right now. And it's NOT crazy, people! Each post doesn't have to be perfect or have an amazing image. And it doesn't have to take up too much of your time. It's like a fitness routine. You know your brand, and you have the time. For starters, schedule out 10-15 posts each week. Do them all at once if you have to - it will take less than an hour per week - and boost half of them for $2.
You want to be found, seen, engaged with and convert? Start by putting yourself out there more often. Like 3-5x more often.
Thanks for reading and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.