I've long told Small Business Owners that they are subject matter experts at various areas of their own business. I've elaborated saying that they need to make content 365 days a year about their subject matter expertise.
When they roll their eyes at me and tell me that what they know about isn't interesting enough to make content out of, I reply "well, if people are paying for your services and keeping you in business, it must be interesting enough."
Business owners who don't create content on a daily basis expect immediate return on investment from their posts, and that's just not how it works.
Case in point, when you think of your blog and content creation strategy like a PR person, you will win. I've recently experienced multiple examples of this, one with a client getting on CNBC after a website redesign, SEO overhaul and content posting frequency increase by 10x over 9 months, and another, just recently when I was featured in Fast Company and on CBS 10 Tampa for an article I wrote THREE YEARS EARLIER!
When you dissect your business, you can come up with 365 things a year to talk about. When you create videos, blogs and podcasts about them and post them everywhere, you will rank high on Google. This is how a reporter from Fast Company found my story, and how a news reporter from Tampa's CBS affiliate found his story that featured me. If I just wrote one blog a month, I wouldn't have even written the original story. But since I got in the habit of creating daily content, I gave myself a chance. I don't care how many new clients it gets me, it feels good to be recognized in major news publications and any small business owner who disagrees is lying. Stop questioning whether or not it's worth your time to blog every day. It is.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.