GOOGLE ANALYTICS DATA EXPERTS

Who your audience is. How they’re getting their information. How to get them to find you and convert.

WE USE DATA TO DRIVE RESULTS.

Google Analytics is a free tool that tells us a core group of four things at a basic level:

WHO YOUR WEBSITE VISITORS ARE.
HOW THEY FIND YOU.
WHAT THEY DO AFTER THEY FIND YOU.
HOW TO ACQUIRE MORE WEB TRAFFIC.

Google Analytics also can be customized to be an amazing business intelligence dashboard.

We can help you implement eCommerce tracking, Goal Completions, Custom Events, and attribute them to their proper referral source.

This means that we can tell you exactly what keyword drove a conversion and how much you paid for it, as well as how much you grossed from it. This can be done for both eCommerce sites as well as non-eCommerce sites.

This is impressive, we know, but it’s just a minuscule amount of what Google Analytics can do for your business.

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BLOGS ON GOOGLE ANALYTICS

How To Tell Where Your Website Visitors Live, What Devices They Use, And How They Use Your Website

WATCH READ Google Analytics can be used to find where your website visitors are located physically, what devices they use when they find your website, and what they actually do when they get to your website. When you have this information, you can also see the differences in website traffic, engagement rates and goal completions…
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Why Google Analytics Is A Business Tool For Marketers And Business Owners

WATCH READ Most people think of Google Analytics as being for data geeks only. They could not be more wrong. Google Analytics is a business tool for marketers, period. In our Data Driven Academy Google Analytics 101 classes, I show marketers, small business owners and aspiring entrepreneurs how to get what they need out of…
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What Are Some Of The Top Insights You Can Gain From Google Analytics Data?

WATCH READ Marketers and Small Businesses owners have long feared Google Analytics. They’ve generally been smart enough to properly install the tracking code in their website (or at least have their website developer do it for them), but they’ve never really learned how to look for the data that gives them the insights to make…
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How To Gain Biz Dev Insights Using Free Google Tools

WATCH READ Marketers, Biz Dev people and Business Owners eyes sometimes glaze over when we talk about data, but in this video we explain how free Google Tools like Google Optimize, Google Analytics, Google Search Console and Google My Business can put any small business in a position to optimize their digital presence and grow…
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Small Business Website Workshop

WATCH READ Small Business Owners need all the help they can get, and they simply don’t have the budget to pay agencies to make basic website updates or do Local SEO. If you are a small business owner, start-up founder, entrepreneur, or even a marketer at a mid-size company with a small marketing department, this…
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How To Set Up Funnel Visualizations In Google Analytics

On an earlier video I was asked to breakdown Google Analytics Funnel Visualization. Here goes. I hope this helps.
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Google Site Kit WordPress Plug-In Review – Data Driven Daily Tip 356

WATCH LISTEN READ I’m a big fan of time saving tips. The Google Site Kit WordPress Plug-in is a huge time saver. It’s purpose is to connect four main Google Digital Strategy Tools that we always use for ourselves and our clients: 1. Google Search Console 2. Google Analytics 3. Google Page Speed Insights 4.…
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How To Assign A Monetary Value To A Goal Completion in Google Analytics – Data Driven Daily Tip 353

WATCH LISTEN READ Google Analytics can be an amazing Business Intelligence Dashboard, if you set it up properly. While setting it up to track eCommerce Conversions is one thing, which I’ve shown you here setting it up to track leads – and assign a monetary value to those leads, is another. For example, let’s say…
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How To Add Google Analytics On Your YouTube Channel Page – Data Driven Daily Tip 345

WATCH LISTEN READ This one is really just as simple as it’s title. It gives you an amazing overview of YouTube Analytics, and proves that YouTube is a HUGE part of your business ranking high over time on Google Organic Search by putting out consistent content. But it’s real purpose is to show marketers and…
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How To Increase Your Google Ads Conversions By Setting Up Google Analytics Smart Lists – Data Driven Daily Tip 344

WATCH LISTEN READ Data Driven Daily Tip 344 – Most people running Google Ads campaigns don’t realize this, but there are some simple ways to optimize your campaigns to target people that are more likely to engage with your product or service, not simply click your ad. One I’ve written about, spoken about and implemented…
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How To Improve Mobile Website Conversions – What Is Relative Mobile Conversion Rate? – Data Driven Daily Tip 343

WATCH LISTEN READ Stats and Data are meaningless if there’s not a takeaway. We all love data, but can get easily caught up in it if there’s not a “next action” associated with it. This is why I love Google’s new metric, “Relative Mobile Conversion Rate.” It is simple, and it uses a percentage breakdown…
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Google Analytics: How To Filter Out Bot and Spider Traffic from Boardman Oregon – Data Driven Daily Tip 342

WATCH LISTEN READ So this was a super interesting one, that after using Google Analytics (well, practically living in it) for 12 years, that was new to me. The story goes that we had just inherited a new client (common for us) and were doing our initial data due diligence. We noticed a huge spike…
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What To Do When You Forget The Google Analytics Code From Your Old Website – Data Driven Daily Tip 307

WATCH LISTEN READ On a rare occasion, you may not have access to an old Google Analytics account, but you’re the one responsible for making sure that tracking code from the old website gets on the newly launched website. Or, you already launched the website and forgot. How do you go back and get your…
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How To Enable Demographics and Interest Reports – Data Driven Daily Tip 304

WATCH LISTEN READ Attention Marketers and Small Business Owners – did you know you may be missing out on learning valuable information about your web users by not having your Demographics and Interest Reports Enabled? By just toggling one switch in Google Analytics that takes about three seconds, you can start to aggregate data on…
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How to Import Your Google Analytics Conversions into Google Ads: Data Driven Daily Tip 302

WATCH LISTEN READ Digital Marketers, Small Business Owners and Web Developers, you may all be wondering the same thing (and based on the amount of questions, comments and feedback I get regarding Google Analytics and Google Ads, there’s a good chance you probably are) … Why aren’t my conversions showing in Google Ads? Specifically, they…
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How I Check My Google Analytics. And How You Should Too 🙂

WATCH LISTEN READ Data Drives Design. The Proof Is In The Data. Data Over Opinions. Stop wondering how your business is doing. Google Analytics is powerful stuff. Here’s how I get my Google Analytics, and how you should too. Spend 10-15 minutes (or 30) a month looking at Audience, Acquisition and Behavior reports. Thanks for…
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How To Use Google Analytics "Try Searching For" New Feature

WATCH READ I’ve been huge on trying to get all small business owners and members of small marketing teams to use Google Analytics for 30 minutes a month to learn a core set of information about: 1. Who their web visitors are 2. How often they visit their website 3. How they find it 4.…
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How To Add An Admin To Your Google Analytics Account: Data Driven Daily Tip 232

WATCH LISTEN READ Thanks for reading, watching and listening, and have a great day! KEEP MARKETING! Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and…
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WTF Google? What is Firebase? New Way To Set Up Google Analytics For Mobile Apps – Data Driven Daily Tip 225

WATCH LISTEN READ WHAT IS GOOGLE FIREBASE? Attention marketers and small business owners, Google has changed the way we need to track Mobile App Analytics. What The Ef Google? Why do you keep changing things on us? Google’s newest change (without telling anyone), is how to set up analytics tracking on mobile applications. Out with…
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How To Set Up eCommerce Tracking In Google Analytics for WooCommerce: Data Driven Daily Tip 224

WATCH LISTEN READ Attention marketers and small business owners. If you own an eCommerce website and are selling products regularly online, you need to have eCommerce tracking set up in Google Analytics. This is typically super simple to do with Google Analytics, but sometimes there’s some additional coding required on your website so that the…
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How To Link Google Ads to Google Analytics and Why You Need To: Data Driven Daily Tip 213

WATCH LISTEN READ You may be frustrated by past Google Adwords Campaigns not working. It could be because you were missing a tiny yet critical element – linking your Google Adwords Campaigns with Google Analytics. Now that Adwords has changed to Google Ads, it’s become even more critical that this step get done for any…
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Marketers: Are Your Google Search Console And Google Analytics Linked Yet? Data Driven Daily Tip #212

WATCH LISTEN READ Between 40 and 52% of all website traffic comes from Organic Search. 95% of Organic Search traffic comes to all websites from Google. This, according to the 2018 Data Download. This makes it critical that all Marketers and Small Business Owners understand where they rank on Google, exactly, and for which search…
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Web Design Q and A: How To Communicate Your Web Data To Upper Management

WATCH READ Yo, you ever have someone ask you a question, and it’s a great freaking question, and it makes you think so much while you’re trying to answer it, that you don’t really give your best answer? I mean, your answer is okay, but it doesn’t really help them as much as you know…
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Web Design Q and A: What's The Biggest Mistake People Make With Their Data?

WATCH READ My favorite thing about presenting, teaching classes or conducting webinars is the Question and Answer portion. It’s the real time to make sure I provide value to the audience, mostly made up of marketing directors, VPs, CEOs and Small Business Owners. During a recent webinar, I conducted a full Q and A session…
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Top 8 Questions About Web Design Data Answered

WATCH READ Now that I’m fully remote, running our Nashville, TN based Web Design and Development company from Valencia, Spain, the chances I get to present to live audiences are few and far between, however, a whole new world has opened up to me to present via live webinar format. My new friends at PowerPost.digital…
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ATTN Marketers: What Is Google Signals And Why Should You Care?

READ If I called you, texted you or emailed you today and said “hey Rosa/Dawn/Phil/Victor/WhateverYourNameIs, you need to know about Google Signals – it’s this thing in Google Analytics that adds an extra Acquisition Report.” You’d hang up / not reply or unsubscribe. So what? Right? But if I led that call with “yo, I’ve…
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A Reminder That Data Without Context Is Detrimental

READ A co-worker sent me an amazing article from Wistia yesterday, about moving background imagery (aka, autoplaying video) on websites titled “6 Reasons Why You Shouldn’t Have An Autoplaying Homepage Video.“ I like this article for a few reasons. 1. Wistia is a video company, which has every reason to tout autoplaying video on homepages.…
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How To Create A New Google Analytics Account and Put Tracking Code In Your WordPress Website: Data Driven Daily Tip 192

WATCH LISTEN READ It just kind of dawned on me that as much as I talk about data, Google Analytics and WordPress website design and development, sometimes I leave out the simplest part – making sure that you have Google Analytics installed. The data is overwhelming on the amount of people who DON’T KNOW how…
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How To Create A Paypal Button and a Confirmation URL for Google Analytics: Data Driven Daily Tip 180

WATCH LISTEN READ ATTN MARKETERS: (from CMOs to Small Business Owners) So this one is pretty effing cool in my humble opinion (I know, I know, Data Over Opinions, right). But this opinion of mine (on how cool this is) actually puts you all in a place where you can get more data than ever!…
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Google Analytics Intelligence Reports: Data Driven Daily Tip 178

WATCH LISTEN READ So I’m huge on two things: 1. Starting sentences off awkwardly with “So” or “And,” and … 2. Pressuring all marketers, from CMOs to Small Business Owners, to use Google Analytics for 30 minutes per month. Whether or not you follow my step-by-step process outlined in the Data Driven Academy, of looking…
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Google Tag Manager: Setting Up Tags and Triggers To Track Events On Your WordPress Website – Data Driven Daily Tip 174

WATCH LISTEN READ Get ready, you’ll need the following for this one: 1. A WordPress Website; 2. A Google Analytics Account; 3. A Google Tag Manager Account (don’t worry, it’s easy – you just go to google.com/tagmanager and log in with your existing Google Account or GSuite Account). What’s the point? Well, you want to…
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How To Use Google Analytics To Make Web Design and Digital Marketing Decisions – Data Driven Daily Tip 173

WATCH LISTEN READ I talk about it all the time. I live by it. My team now has fully bought in and sees the value. Clients are actually regurgitating my own words back to me in meetings. It’s taken about 4-5 years, but it’s all happening. Our Web Design and Digital Marketing Process is working…
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GETTING READY FOR FALL & HOLIDAY eCOMMERCE

READ I’m excited to announce a partnership with the Nashville Fashion Alliance. Here’s what we’ll be covering! Here’s the Announcement from Nashville Fashion Alliance: Data Driven Design Workshop We know it’s hot, but it’s time to start thinking about fall and winter e-commerce sales! Paul Hickey of Data Driven Design is going to offer a…
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How To Track Users "Likely To Buy" From You

READ Recently I’ve been talking more and more with clients about tracking “Quality Web Users.” In Google Analytics, we’re all pretty familiar with “Users” (the amount of people who go to your site during a particular time period) and “Sessions” (the amount of visits that any number of users have on your site during a…
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What Are Your Top Conversion Paths? How Do Users Find You?

WATCH READ I’m on a mission. I’m on a mission to show marketers the tools available to them to quantify their promotional efforts. Translation – let’s use data to see what’s working – NOT OUR OPINIONS. One such tool is hidden – nested deep – if you will, within Google Analytics – it’s called “Top…
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Google Geek Session: Mt. Juliet Chamber of Commerce Business Boost

WATCH READ I’m super pumped to work with Small Business Owners in Mt. Juliet, TN on April 19 on learning practical skills to help them optimize their internal business functions, as well as use data to understand how to build more opportunities for their business. The video below explains what’s up! Click here or the…
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Consideration Is Key: New Google Analytics Metric! Sessions Per User – Why It's Important

WATCH READ You may be wondering why I care so much about encouraging marketers, specifically VPs of Marketing, CMOs and marketing directors to check their Google Analytics accounts for 30 minutes per month. Well, there are several reasons, some deep, which I’ll continue to get into in future blog posts, and some practical, which I’ve already…
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How To Increase Your eCommerce Conversion Rate By 25%

WATCH   READ When it comes to website design decisions and conversion metrics (how to turn web visitors into web customers,) I talk a lot about Bounce Rate and other engagement metrics, but that’s mainly because most websites on the internet are NOT eCommerce, believe it or not. Or, if they are eCommerce, they’re not…
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Professional Services Web Design – What Works Best Based On Data

WATCH READ As a digital strategist, web designer and digital marketer, I spend a ton of time in Google Analytics. My team and I created the 2018 Data Download to pull out a number of useful data points for all types of businesses and what works best for digital marketing and web design depending on…
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Not Seeing Demographics & Interests Data In Google Analytics?

WATCH READ So, you’ve enabled Demographics and Interest Reports in Google Analytics by clicking that little blue button, but you’ve waited several days and haven’t seen ANY DATA? Boooo! No, seriously, FIX IT. I was in a meeting the other day and a new client told me they enabled demographics and interest reports, but had…
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Desktop Website Trends: Data Drilldown

WATCH     READ How much traffic share does Desktop Web Traffic still own as of 2017? And what are the key-takeaways / significance for brands, small businesses and solo-preneurs? The 2018 Data Download (and the video below) explain… Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing…
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Mobile Website Trends: Data Drilldown

WATCH     READ The rate at which all websites are trending mobile is a statistic that is often overlooked, as is mobile vs. desktop traffic share. The perception is probably a lot different than the reality, and as a result, the assumption is driving the bus. Yes, mobile responsive is important, but if only…
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Data Is Great, But Not Without Context

WATCH     READ In this conversation from our 2018 Data Party – where we examined web data from more than 325 Google Analytics accounts – I have a conversation with a colleague about the importance of cross referencing the data with the context on the page you’re analyzing. In this case, we’re talking about…
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Take-away: Users Want More Than One Page

WATCH     READ Ah, the full width, long scroll website format. It’s been trendy, and the data shows it’s worked well, and is probably actually here to stay. You know the one. Images are full width, responsive, and the main nav items anchor you down the page. The scrolling is cool, and it’s faster…
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The Ideal Mobile Responsive Website Homepage Layout (Based On Data)

WATCH     READ We just wrote about the Ideal Desktop Website Layout. Now, it’s time to talk Mobile Responsive Web Design. The data shows that verticals like retail, convenience stores and restaurants are getting 70-80% of their traffic from mobile phones, while the rest of the websites are still around 39% mobile traffic share.…
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The Ideal Website Homepage Layout (Based On Data)

WATCH     READ Nobody will ever not care what their website’s homepage looks like. It’s usually your brand’s first impression on a potential net new customer, and a show of strength to your current customer base. You want it to be well thought out and effective. You also want to allow your web design…
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Web Design Best Practices: Does The Auto Slider Really Work?

WATCH     READ We’ve been writing a lot lately about the ideal homepage design elements, and soon we’re going to reveal that layout based on data. One critical element to the homepage is what to do above the fold. Not just in the main navigation, but in the space that we call the “hero…
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Web Design Best Practices: How Many Main Navigation Items Should You Have?

WATCH     READ We recently wrote about how many website navigation items that the average website had in 2017. Now, we’re talking about how many you SHOULD have, or seek to have on your current website or as you look to redesign it. The video below walks us through more data and details around…
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Web Design Data: What Was The Lowest Bounce Rate We Saw In 2017?

WATCH     READ What was the lowest Bounce Rate we saw in 2017? What vertical did it appear in? It’s all broken down in our 2018 Data Download. (and the video below…) Thanks for reading / watching! Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years.…
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How Many Main Navigation Items On Average Do Websites Have?

WATCH     READ There’s an ongoing debate on each website project. How many main navigation items should we have? There’s a balance between being “informative” and “off-putting” or making your website look like a bulletin board that anyone can riddle with content. The main nav is the most sought-after place to be for many…
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