How to use data to make decisions and not waste your money in Google Ads. I discuss how to use keyword data in Google Ads to optimize your campaigns. This is a general overview from a Data Driven Academy at Vanderbilt University in 2018.

There's no need to debate what keywords to bid on. Use the data available to make your decisions. The proof is always in the data.

More on Google Ads here.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of, The Voice Designer, and  The Voice Event, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build WordPress websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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