Over the last couple years, when I have talked to clients and prospective clients about Facebook Ads, there has been an immediate sense of disappointment and skepticism.

To those that don't immediately get it, I always show the data, proving - beyond a shadow of a doubt, that their audience is on Facebook.

Then, it recently dawned on me, that I don't think people really realize that Facebook Ads Manager can allow you to deploy sponsored Ads to almost anywhere on the Internet. A common misconception - I've realized recently through experience with clients - is that Facebook Ads are simply Facebook Ads. They're not.

Have you wondered how to place ads on mobile apps? What about Instagram Story "Swipe Up" ads? If you're a marketing, or a "brand consultant" or whatever, you know that these types of marketing are super valuable in terms of "cost per audience attention," but do you know how to make this stuff happen?

Let me show you.

Thanks and have a great day!

Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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