Your fans, you know, the ones that like your Facebook page and follow you on social media. Do you know WHEN they're online? Well, the truth is ALWAYS in the data my friends, and on these pay to play platforms like Facebook, you know as well as I do the challenge of reaching your audience organically. Here's a tip...
Find out WHEN they're on Facebook. Go to your page manager, then Insights, then POSTS, and you'll see that Facebook gives you the average data from the most recent seven days - times of day as to when your followers are online most often.
This is data is more valuable than ever and should tell you when to post or schedule your organic posts for to maximize your organic visibility on Facebook.
It's well documented that brands are going to continue to have to pay for visibility on Facebook, but if you can time your posts around when the data says your fans are online, you'll reach more while paying less.
You're welcome and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.