Too many eCommerce merchants and businesses looking to sell their products online, or invest in Facebook Ads or other digital media have the immediate expectation of online sales.

It just doesn't happen that way. Customers need more information before they buy products, especially from businesses they don't have a relationship with.

The data shows that consumers of online products need to see it 3-5 different times in different places before they pull the trigger.

If a Facebook Ad generates a customer question via Facebook Messenger, that is a sales lead for an online sale. It's a chance for a business to build a one-on-one relationship with a consumer and to convert sales.

This is why businesses need to think of Facebook Messenger messages as conversions for their eCommerce stores.

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.