WATCH READ One of the most common conversations among marketers is – “what size ad do you need?” Google Adwords has changed that game. THANK YOU. My whole thing is, let’s save each other time and money by finding and using tools that can automate meaningless tasks … like … DESIGNING BANNER ADS. I’m not…
Read MoreWATCH READ Attention marketers, while responsive web design has improved the overall user experience on all devices since 2011-ish, the level of understanding of how it impacts the inconsistency of experience from user to user (from one user to another) based on device is somewhat undocumented. The impact is sometimes a complete lack of awareness…
Read MoreWATCH READ As a marketer, you want to spend your dollars on those that are already closest to buying your products or services. Oftentimes, that requires getting creative with how you configure and serve up digital advertising. The data shows that the average conversion path (amount of digital touchpoints that a user has to have…
Read MoreWATCH READ Anyone telling you brands can’t get reach and engagement off of Facebook or Instagram just honestly doesn’t know HOW TO. It’s that simple. The truth is always in the data. When we analyze the social media accounts we manage, including our own brands, we see two constants on Facebook. There are two main…
Read MoreWATCH READ As you can imagine, I get asked a lot of questions on a daily basis from clients. I try to take the most common questions and roll them up into video and blog content here at Data Driven Design. One of the most frequent but really basic questions I’ve been asked lately is…
Read MoreWATCH READ I’m extremely passionate about finding ways for emerging brands and small to mid-size businesses to actually make an impact on Google Adwords. After years of seeing CPC and first position costs skyrocket, I’ve been testing a lot on Google Adwords Express (I think of it as a remnant product). The concept is…
Read MoreWATCH READ During our Data Driven Academy class on Google Adwords, we mentioned that a subtle difference between Adwords and Adwords Express was the ability to schedule your ads. Since then, we’ve noticed Google Adwords Express has added that feature, and we wanted to let you know! Thanks and have a great day! Paul Hickey…
Read MoreWATCH READ In order to truly make data driven decisions in your marketing campaigns, you have to set up Google Analytics Goals. It’s important to understand the concepts behind setting up these goals. Let’s start with the basic level. Google Analytics Goals will help you identify quality visits to your website or app vs.…
Read MoreWATCH READ Are your company’s Facebook Ads making money? Do you even know? Your digital agency or the person in-house running your Facebook Campaigns needs to know how to set-up purchase objective based ads, but perhaps most importantly, how to set the right columns in Facebook Ads Manager to determine whether or not those ads…
Read MoreWATCH READ The reason I positioned the headline of this blog in this manner, “Does Your Facebook Ads Company Know?” is because you really do have to be a practitioner of this craft on a daily basis to know these things. Facebook Ads Manager is like a culmination of 40 different car engines from different…
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