One of the main challenges with Alexa Skills is discoverability. How do you find them? Marketers and business owners are constantly telling me - "hey Paul, all this Alexa Skill stuff is cool and everything, but how do I let people know about it? Does our business have to promote it in order to gain users?"
My answer is always, unequivocally YES, you have to promote your Alexa Skills in order to drive user adoption.
I've blogged and vlogged at length about how businesses can benefit from Alexa Skills, and Amazon continues to roll out solutions for not only Voice App developers, but also marketers and business owners.
The latest was announced at the end of July, 2020, at Alexa Live, and it's called Quick Links. As explained in this video/audio, Quick Links are a way to embed a link to your Alexa Skill in your website, email marketing blasts, social media posts and more, that allows a user to click a button to either launch an Alexa Skill immediately on one of their devices, or send their device a reminder for later to launch a skill.
Watch the video to see exactly how this works from a marketing standpoint, and from a creation standpoint.
Links to the Alexa Skills I demo Quick Links for in this video are:
Click on one of the links and change the content between /skills/ and /launch with your Skill ID from your Alexa Developer Console to create your own.
Thanks to Bradley Metrock, Daniel Hill, Paul McNeil and Amazon's Jeff Blankenburg for mentioning Quick Links to me a few times before I made this Data Driven Daily Tip. 🙂
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development - Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.