Every marketing person should check out Google Analytics for 30 minutes every month. There is so much valuable data to look for, and if you can focus on a core set of things, it will be a good use of your time. Don't get sucked in or fall down the rabbit hole. Look for which pages have high and low bounce rates, which marketing channels are bringing in the highest time on site and pages per visit, and eventually, which channels and tactics are driving the most conversions.
Marketing directors and marketing department personnel, and heck even IT personnel, I implore you to spend 30 minutes a month in Google Analytics - that's all it takes to get extremely valuable data.
If nothing else, you'll look smarter in meetings. 🙂
Stop the guessing! Data Over Opinions.
Have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.