You may be wondering why I care so much about encouraging marketers, specifically VPs of Marketing, CMOs and marketing directors to check their Google Analytics accounts for 30 minutes per month.
Well, there are several reasons, some deep, which I'll continue to get into in future blog posts, and some practical, which I've already gotten into big time in earlier content, like here...
If you're bought in already, then you'll love this.
Google Analytics just rolled out a new metric, without telling anyone. I know about this because I live in Google Analytics and saw it show up the other day.
"Oh, hello new metric! Nice to meet you."
Sessions Per User is here, and at first glance, it looks simple, like Sessions divided by Users - NOT complicated, right? NOT useful, right?
WRONG. Like any other tool, it's only useful if you know how to use it.
For example, start comparing the date ranges and you may start to see that your users and sessions are up - GREAT! CONGRATS! But does that mean that your traffic during that time period is actually considering buying your products or services?
If your Sessions Per User is DOWN, it's likely not, and it's worth examining why.
Why? Because consideration is key. Data shows that web users don't purchase right away. They need 5-6 interactions with websites before purchasing. Similar to Assisted Conversions, Sessions Per User represents persistence and stickiness in marketing efforts and web usability and content engagement.
Be mindful of this new metric in Google Analytics within your 30 Minutes A Month and you'll be better for it.
Thanks for reading / watching - and have a great day!
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.