Many small business owners don't understand the difference between Google Ads (where your business is actually only paying for clicks) and Social Media Ads (where your business is paying regardless of how many clicks you actually get).
Now, it's not as simple as that when you get into the details, but at a high level, Google Adwords Express (also known as Google Smart Campaigns), are a much better VALUE for small business owners than social media ads on Facebook, Instagram, or even YouTube, for example.
Kate explains more here when we visited Vanderbilt University and taught our Data Driven Academy to their Masters of Marketing class.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of WooCommerceUniversity.com, The Voice Designer, and The Voice Event, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build WordPress websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.