Most people think of Google Analytics as being for data geeks only. They could not be more wrong. Google Analytics is a business tool for marketers, period.

In our Data Driven Academy Google Analytics 101 classes, I show marketers, small business owners and aspiring entrepreneurs how to get what they need out of Google Analytics, and get out.

This includes using Acquisition Reports to understand which traffic referral sources are likely to convert users into customers, and which ones to put marketing resources into.

Also, Audience (demographics and interests) Reports and Behavior Reports to understand WHO is using your website and HOW they're using it, so you can tailor the experience to them, keep them coming back, and get them telling their friends / network to check you out!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.