Gravity Forms is far and away the best way to build forms into your WordPress site. From simple form management in a drag and drop / no code editor, to custom notifications and confirmations, to dynamic shortcodes making it compatible with any theme, that alone should make Gravity Forms better than its competitors, but there's more.
This video explains CRM / email marketing integrations, conditional logic, add-ons and query strings, and that doesn't even begin to mention the loads of feature rich gravity form extensions like WooCommerce product forms, quizzes, legal signatures, buildable PDFs and more.
Gravity Forms is not only the best forms plug-in for WordPress but truly is one of the most scalable plug-ins overall as well.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC and founder of The Voice Event, and The Voice Designer, has created and grown businesses via digital strategy and internet marketing for more than 15 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing, Email Marketing and most recently, Voice App Design and Development – Alexa Skills and Google Actions. The part that he’s most passionate about is quantifying next marketing actions based on real data.