WATCH READ Data Driven Daily Tip – August 21, 2017: If you’ve followed our content or worked with us, you know how we feel about reaching that first position bid in Google Adwords. As a Google Adwords Agency, we pride ourselves on applying data from real experiences. We know that when we bid on the first…
Read MoreListen Read In this episode I talk about Google Adwords. Apparently many people I talk to don’t exactly understand Google Adwords, what it is, how it’s different from SEO and what it’s capable of. Thanks for listening! Any feedback is welcome and I’m always looking for guests for my podcast. If you’re interested in telling…
Read MoreWATCH READ Data Driven Daily Tip – August 13, 2017: I totally understand how hard it is sometimes to keep up with the changing atmosphere of Google Adwords. If you’re an eCommerce business selling direct to consumers online, Paid Search – specifically Google Adwords – has to be a huge part of your strategy. But, you…
Read MoreListen Read Making the most of my drive time from my home to my office in East Nashville, talking: Data Driven Decision Making Expanded Text Ads in Google Adwords Enable Your Demographics and Interest Reports Why do we look at things so Micro? Thanks for listening! Any feedback is welcome and I’m always looking for…
Read MoreWATCH READ Data Driven Daily Tip – August 10, 2017: Expanded Text Ads or “ETAs” are getting about 10x the amount impressions and 5x the amount of clicks in our clients’ Google Adwords accounts as the old format ads. When we A/B test, the results are clear. We highly recommend converting all of your old…
Read MoreWATCH READ When Jamie Dunham, always a top 10 person on my list, and striving to be #1 overall, asked me to present at Red Letter Day this year, I was not only completely flattered and honored, but more pumped up than anything. You see, if you’ve ever met me or read any of my…
Read MoreWATCH READ It’s not easy to explain what digital strategy is. It’s such a broad term and I think many agencies struggle to get a handle on it. To me, it’s simple though. Digital strategy = growing your business. To grow your business, you need to know your audience. You need to know where your…
Read MoreWATCH READ We manage Google Adwords Accounts for a few dozen active clients, with monthly budgets ranging from $500 / month to $35,000 / month. The way Google Adwords works is on a daily budget basis. Each campaign has it’s own daily budget, which, when exhausted, causes clients ads to stop showing for the day.…
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