Digital Marketing MasterClass: Getting Ready For Holiday eCommerce Season

Getting Ready For Holiday eCommerce Season: What Marketers and Business Owners Need To Know

By: Paul Hickey, Founder and Lead Strategist

Recently, I was fortunate enough to be asked back to the Nashville Fashion Alliance to conduct a free Data Driven Digital Marketing and Web Optimization MasterClass for Members.

It was awesome, and I’m pumped to be able to share the full video here for you all.

It really does walk through all of the most relevant things we’re currently doing on Shopify sites, Facebook Ads, Instagram Content and Ads, and covers how to first optimize your website for eCommerce conversions based on legacy and competitive data, then drive effective web traffic and sales via data driven digital marketing.

  • Paul Hickey of Data Driven Design speaks at the Nashville Fashion Alliance covering the following topics:

    • WEB DESIGN
    • DIGITAL MARKETING
    • FACEBOOK ADS
    • INSTAGRAM ADS STRATEGY
    • NET NEW CUSTOMER ACQUISITION
    • THE THREE TYPES OF ADS YOU HAVE TO RUN
    • SETTING A BUDGET & TIMELINE
    • TRACKING THE EFFECTIVENESS OF YOUR EFFORTS
    • GOOGLE ANALYTICS & THE FACEBOOK TRACKING PIXEL
    • ONLINE LEARNING OPPORTUNITIES
    • HOW TO CREATE AND DEPLOY ADS FOR YOUR BRAND
    • HOW TO RUN A/B TESTS

Hit me up with any questions anytime at paul@datadriven.design.

Thanks for reading, watching and listening, and have a great day!

KEEP MARKETING!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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