This video gives a solid overview of the Custom Report functionality in Facebook Ads Manager. Why is this important?
1. If you're a small business owner, this should be your easy, go-to tool to compare the data across all of your Facebook Ads and Campaigns to see not only which are performing best, but also, which Times of Day are working best, which Days of Week are working best, which Audience Segments are cheapest to acquire as new customers and on and on.
2. If you're a strategist or analysts at a digital agency, or a marketing director or VP of Marketing, you can easily examine this key data to make data driven next marketing decisions.
3. If you're a software developer, you can pull down CSV files and create easy pivot tables / interactive reports to impress your co-workers and clients.
You're welcome. 🙂
Thanks for reading, watching and listening, and have a great day! If you have any questions, email me at firstname.lastname@example.org.
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.