Believe it or not, the number one excuse (after "we don't have enough time to do that") from brand marketers and small business owners as to why they don't consistently post on Instagram is: "we don't know what to talk about, we're not that interesting."

This is AFTER they've finally realized that the data overwhelmingly proves that their target audience is in fact on Instagram.

So the helpful, strategic and tactical response to their excuse is, let me put something in context for you and show you something cool.

1. The context. If you have a business, you have an interesting value proposition and story to tell against it. If you don't tell that story, then you for sure have frequently asked questions. You have questions that you ask to your co-workers, and you have questions they ask to you, and you have questions that your clients or customers ask about your company or to someone specifically in your company.

This needs to be part of your content strategy.

2. The something cool. Instagram Stories, where data shows most of users' attention is constantly on the platform, has introduced yet another cool feature, the Questions Sticker, where you can prompt your audience to ask you a question, share their question, then answer it, and share your responses back to your audiences, all within the same story feed.

In addition to Polls, which allows an account to ask it's audience a question and have them pick between two answers, and has existed for a while, this new feature is super interactive, and easy to turn a simple FAQ about your company into something that is personal and educational to connect with your community.

With Instagram Stories, it's all about quality over quantity, because users pay attention, so even if you have low numbers, you can bet on your users being engaged. One potential customer from a Questions Sticker is better than none.

Over time, your following will grow when you post consistently. The data continues to show this. Here's a look at the Questions Sticker.

Hit me up with any questions on social media marketing at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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