My favorite thing about presenting, teaching classes or conducting webinars is the Question and Answer portion. It’s the real time to make sure I provide value to the audience, mostly made up of marketing directors, VPs, CEOs and Small Business Owners.
During a recent webinar, I conducted a full Q and A session on how to use data to drive web design and digital marketing, and broke down the top answers here.
But a few more caught my eye that I wanted to call out.
Justin Asks: What is the Biggest Mistake Brand Make With Their Web Data?
My Answer: Don’t be a headline reader. Reading headlines on data has nothing to do with your brand. Your web data, your Google Analytics data and your heatmapping data tell you your brand’s data driven action items.
Also, don’t justify your data. Don’t just say, “oh yeah, that makes sense because of x, y, z thing. Challenge yourself to find the action item from the data, and implement the action item, and make it an iterative process for 30 Minutes A Month.