Continuing on in our Facebook Ads Manager / Facebook Events Manager / Facebook Pixel content series, it's important to truly understand why some Facebook Ads work better than others.

Now that you know how to set up the Facebook Pixel, and how to access the Events Manager page and think through how to use the data, it's time to get into how to create custom conversions.

When you take the time to have a layered digital marketing strategy that includes Facebook Ads, you need to use the data from the pixel to run ads that are super targeted, which can be set up as Custom Conversions inside Facebook Events Manager.

The video below shows not only how, but also talks about why you would want to do this, for example, if I'm trying to sell more WordPress Web Design and Development Services, I can run ads to people who have viewed my Web Design and Development Services page, and I can even run ads to people who have not only seen that page, but who have also filled out the lead generation form on that page.

A little something in their Facebook feed or Instagram story to say, Remember us? 🙂

Think of what this could do for your business.

Hit me up with any questions on digital marketing, web design and development at any time at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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