Admit it, humans are a very funny breed. We all go goo-goo, gah-gah over products like the Apple Watch 3 or 4, which are freaking sweet, of course, with their watchOS 5 web kit integration, which allows for web browsing (kind of) on the watch display itself.

First Gen Watch and Apple Watch 2 peeps like me can't upgrade to watchOS 5 to get this feature, but we can go buy a new one if we really want. 🙂

Anyway, this article by MacRumors does an amazing job of explaining the new web browsing capabilities that users will start slowly but surely figuring out exists on their Apple Watch.

Web designers and developers like us, as well as our clients, will think this is freaking awesome, until we realize that we all have to now account for how our brands and our websites will look and how our content will be visually represented by these devices.

Translation for web developers: now we have to Q/A watches. 🙂

While Safari doesn't exist yet, and you can only get to these web browsers via links texted or emailed to you (explained very well in the video below), web browsing has officially begun on watches people.

The data will be interesting to follow in terms of how many visitors actually view your website on a watch in the future, but it has started, and we're on it.

Does your web development company know that this is now a consideration?

Hit me up with any questions on web design and development at any time at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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