Finally! I have an answer for all businesses who need to use digital data to justify / quantify the success of their event related marketing and sales / business development efforts in terms of pounding the pavement with meetings.

Like, real data, not anecdotal stuff.

For example, if you have a booth at an event, you absolutely need to make sure all of your sales people are having booth visitors scan your company's Instagram Nametag and follow you right away either from the digital display on the screen of your booth, or right there off of your employee's phones.

No personal information exchanged, and it takes a fraction of the time it takes to sign up for your email list or fill out a web form on a mobile device.

Instead of the booth visitor giving you a fake email address, they actually follow you on Instagram, and you can then see who they are and message them there rather than jam their inbox with spam.

For the first time, we can relate Instagram followers to In-Person Real Life meetings.

Small Business Owners and Marketers need to know about Instagram's new Nametag feature, explained perfectly in this video.

Another use is for 1:1 business development / sales meetings. Business cards are still floating around out there, but the Nametag feature could completely replace it. Business cards are expensive and are thrown away. Training your employees to scan IG Nametags is simpler, more cost-effective, and immediately puts the new contact in your marketing funnel.

The Nametag feature is also extremely relevant to personal brands, or super talented musicians, gymnasts, dancers or street performers that want to get some love for being on people's Instagram stories all the time. 🙂

Other Instagram Marketing Tips:

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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