Oh boy, PLEASE tell me your business is on Instagram. If it's not, you need to start TODAY. Not only is there 1 BILLION monthly active users on the platform, but it's really honestly very fun to use.

It may be the single best content management and content creation platform that exists today, allowing audio, video, written word communication, and the ability to use built in tools to create right on the platform itself. Some of which we've covered at length already.

But one more important one that the data says is extremely important is - when posting Instagram Stories, each :15 story post should have a relevant hashtag in it. It should be done via the Hashtag Sticker within stories.

We randomly decided to start using the hashtag sticker in our stories, and the data shows that the visibility of our stories exploded from around 20-25 people viewing our story to upwards of 450 people viewing our story.

While location stickers can also help increase your story's visibility, you can't always control your location. But you can control how strategic you are with your hashtags!

See the data below from our Instagram Account...

Hit me up with any questions on social media marketing at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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