So you may have received an email from Facebook recently that looked like this...

If you're a services based company, like a digital agency, a law firm, an accounting firm, or consulting company of some kind, the Standard and Services Facebook templates really don't differ.

But we did see this message come through for some eCommerce Based businesses, which raised our alarm a little bit.

This is because Facebook also offers the following templates:

Business Template: Designed to help you manage your business, including ways to post jobs and special offers.

Venues Template: Designed so you can highlight useful info like your venue's hours, location and upcoming events.

Movies Template: Designed to highlight showtimes for your audience.

Nonprofit Template: Designed to highlight your cause and encourage people to fundraise and donate to your nonprofit.
Politicians Template: Designed to help politicians reach their supporters and communicate their message.
Restaurants & Cafes Template: Designed to highlight photos and important info about your menu, hours and location.
Shopping Template:Designed to showcase products and make it easy for people to shop online.

Video Template: Designed to showcase video content on your page.

The Services and Standard Templates are pretty much the same. They're for service-based businesses with a home base but no physical retail location for customers to necessarily need to walk into. But "Business" is for local businesses with one or more locations who may have the need for customers to walk into a physical location.
Then, of course, Venues and Restaurants / Cafes are a specific subcategory or "Business," while Non-Profit and Politicians are a specific subcategory of "Standard" and Movies, Video and Shopping are more optimized for those specific types of content.
For example, we've seen some eCommerce brands get put on the Standard, then Services template. If your goal is to sell products online, you need to switch to the Shopping Template, or if your business is solely to show video content, switch to the video page template.
If you're a convenience store or coffee shop for example, you want to have the "restaurant / cafe" template, as it will allow you to optimize your content more for the types of information your audience expects from you, and help Facebook display it to them.
Same with being a non-profit and wanting to give your audience more information about your cause and ways they can support it.
So, how do you make the change? It's super easy.
Go into your Facebook Page Admin, either through Business Manager or your regular page.
Click Settings (top right) > Edit Page (left middle) > then Templates > Edit. See below! 🙂
Facebook Content Marketing is huge for your business. Picking the right template is super helpful to you as a marketer/small business owner. It's even easier than it is helpful. You might as well do it. 🙂

Hit me up with any questions anytime at

Thanks for reading, watching and listening, and have a great day!

Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.      

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