Shopify eCommerce Marketing and Web Development Tip: Lowest Hanging Fruit For Shopify Store Owners
Do you have a Shopify Store? If so, I've got some good news that you might not know about. It's super easy, AND FREE, to drive a few extra conversions this month.
The data shows that when you re-market to people who have abandoned their shopping cart, but haven't purchased, they're 65% or more likely to convert, especially with a personalized email of some sort.
Most eCommerce Web Developers and Marketers think so much about marketing automation and fancy tools that they forget the simple stuff.
Look into your Shopify backend, and click on "Customers" and "Abandoned Checkouts."
If your store has a ridiculous amount, pull this down into a CSV file and upload it to Mailchimp or your EMail Marketing Platform and send a less personal but more efficient call to action/reminder to come back to your store and purchase their items.
You can even link directly to their cart, and likely their browser cookies will remember them and still have their items on board and ready to checkout.
If you have 100 or less abandoned carts, we recommend just a real personal 1:1 email offering amazing customer service in the form of personal help from the owner of the company.
"Thanks for shopping, sorry you haven't found what you're looking for yet, but let me know if there's anything me or a member of my team could do to help you out" would go a LONG way towards a conversion.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.
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