I've written and talked a lot about Google My Business and how important it is to small business owners and digital marketers.
See below at the "Other Businesses Like Yours Are Posting" example on this one client verified page. As you can see, it's a made up business, made to look like other businesses are posting that are in the same vertical / space.
To me, the reason is simple, Google wants businesses to post on their page. They want Google My Business to be the center of search.
So to me, the answer is simple - do it. Do what Google wants you to do. Every time we've done what Google wants us to do, via Google Ads, or Google Search Console / Webmaster Tools, we've had success.
This may be one of the most ignored, or possibly just unknown best practices in all of SEO.
Post on your Google My Business page. See what happens to your Search Engine Results.
Look at the data before you start, then look at the data after. We want to hear from you on what happens next!
Hit me up with any questions on digital marketing or digital strategy any time at firstname.lastname@example.org.
Thanks for reading, watching and listening, and have a great day!
Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.