Data Driven Daily Tip - August 10, 2017: Expanded Text Ads or "ETAs" are getting about 10x the amount impressions and 5x the amount of clicks in our clients' Google Adwords accounts as the old format ads. When we A/B test, the results are clear.
We highly recommend converting all of your old ads to the ETA format as soon as possible. We also know Google Adwords will simply stop running your non-ETA ads one day without telling you.
Expanded text ads have two headlines instead of one, thus improving the quality score over standard ads.
Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.