Pay attention Small Business Owners, eCommerce Marketers and B2B Professional Service Marketers, you need to be doing this!
The Major Facebook Tool that is available NOW for all of us is the Facebook Video Creation Kit.
The Video Creation Kit allows you to go into Facebook Ads Manager and build video ads using their tools.
The Simple Video Creation Tool allows you to FROM YOUR MOBILE DEVICE, create a video ad using your existing Facebook Profile Image, and boost it to a targeted, custom audience.
1. Video Creation Kit.
(Note: These are where you go into Facebook Ads Manager and create your own video ads using their tools!)
The Video Creation Kit enables you to turn existing image and text assets into mobile-optimized videos framed in 1:1 for feed environments or 9:16 for stories on Facebook and Instagram.
The Video Creation Kit has four templates all designed with your business goals in mind. The templates are found in Ads Manager within the single video and slideshow formats and are also available under Publishing Tools on your brand’s Facebook page. The templates make it easy to create effective mobile video ads that follow a performance-optimized story arc. Choose to:
- Promote a product (6 seconds): Focus on a key product to generate interest and sales.
- Sell multiple products (6 seconds): Show a selection of products, promote a special offer and drive sales.
- Show product benefits (15 seconds): Highlight product features, use case studies or explain how a product works.
- Drive product discovery (15 seconds): Bring your brand to life and share what makes your product unique.
Guys, this tool is so easy to use, it’s ridiculous. You don’t have to be a video editor to make high quality videos for your ads, and Facebook is making it super easy to use right from your mobile device on their platform.
On top of all of that, the data says ads typically perform better when you use built in tools like this that Facebook provides for you.
Of course, we’re happy to do it for you, or show you how to do it, but here is an overview of the Video Creation Kit.