It's not easy to explain what digital strategy is. It's such a broad term and I think many agencies struggle to get a handle on it. To me, it's simple though.

Digital strategy = growing your business.

To grow your business, you need to know your audience. You need to know where your audience is, and how to find and connect with them.

So while after 10 years of building digital strategy roadmaps, I can finally define their purpose, the reality is that it's no easier creating them today than it was 10 years ago.

Digital strategy manifests itself into several tactical areas, such as content creation, blog writing, video blogging, podcasting and deploying all of that content to your target audience via social media posting, dark posts, targeted ads on Facebook, Instagram, Twitter, LinkedIn, and of course, Google Adwords.

But the digital strategy roadmap is a look at what to do - specifically how your business should spend it's time and dollars - related to executing on the aforementioned platforms and more, such as marketing automation and email marketing, CRM integration and website conversion optimization.

A mouthful, I know.

But if you want to grow your business, it makes sense to take a look at competitive data and legacy web data via your Google Analytics account to map out a data driven strategy.

Each month, we evaluate how you're doing, and make marketing decisions based on the data. We're not advocates for any one particular marketing channel. We're advocates for growing your business by understanding where your consumers are, where they're paying attention, and where it's most cost effective and efficient to get your messaging to them.

That, in a nutshell, is digital strategy.

Watch the video embedded in this post for an actual example of my side of a client phone call where I explain further.

Thanks for your attention and have a great day!


Paul Hickey has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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