Small Business Owners and Marketers, I get the point. I get the punchline. You just want stuff to work easily. You want, when someone comes to your website and enters their email to receive future notifications from you, for that email submission to easily just drop right into the appropriate Mailchimp, Emma, InfusionSoft, Constant Contact or AWeber list, right?

No problem. There's WordPress and Gravity Forms for that. You don't really need to read this entire blog post, but likely the person working for you will. It's a simple process to make this happen. So while you're focused on the macro result, I'm going to get micro here and quickly breakdown...

How to easily connect / integrate your WordPress Website Gravity Forms Email Submissions Into Your Mailchimp Account.

You will need a WordPress Website, with Gravity Forms installed and activated.

Step 1: Log into your Mailchimp Account and click your profile image in the top right, then "Account" in the dropdown.

Scroll down to APIs and click "Create A Key"

You'll see this message:

Step 2. Scroll down and Copy Your API Key.

Step 3. Open your Website's WordPress Admin Dashboard and go to Gravity Forms "Forms" on the left nav and navigate to "Add Ons."

Step 4. Scroll down and find the Gravity Forms Add On and Enable it.

Step 5: Under Forms > Mailchimp, enter / paste the API Key you copied in Step 2.

Step 6: Go to Forms > Email Form > Settings and click "Mailchimp."

Step 7. It will ask you to "Create A Feed." You'll need to select the Mailchimp List you want your submissions to directly into.

You'll notice that because you already entered your API Key, WordPress and Gravity Forms are connected to your Mailchimp Account, so you'll be able to select your actual list.

Select it.

After you select it, you'll notice that form fields will populate. In this case, since you're only gathering an email address, just select Email in the option below in the "Form Field" column...

For "Double Opt-in" we recommend you leave it checked. It sends a confirmation email to the email address submitted through the front end of the form to confirm they actually submitted their own email address through your website and actually want to receive email updates from you.

I'm a big fan of Gravity Forms, as their functionality extends into many marketing platforms, and allows for easy WordPress form development and customization and styling.

Being able to use this process rather an random form embed code from a platform has many advantages for marketers, content managers and developers.

Taking a minute to educate you all on what we're doing behind the scenes is important to me.

We're like the mechanic who takes a minute to explain to you what we did to fix your car and why we did it that way.

Hit me up with any questions on WordPress Content Management or Design and Development at

Thanks for reading, watching and listening, and have a great day!


Paul Hickey, Founder / CEO / Lead Strategist at Data Driven Design, LLC has created and grown businesses via digital strategy and internet marketing for more than 10 years. His sweet spot is using analytics to design and build websites and grow the audience and revenue of businesses via SEO/Blogging, Google Adwords, Bing Ads, Facebook and Instagram Ads, Social Media Content Marketing and Email Marketing. The part that he’s most passionate about is quantifying next marketing actions based on real data.

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