One of the most underrated pieces of a solid eCommerce marketing strategy is customer reviews.
Of course, Google Reviews are the number one most viewed and trusted reviews, due to the fact that Google makes up 95% of search volume, according to our 2018 Data Download.
I’ve already written a little bit about HOW TO GENERATE POSITIVE GOOGLE REVIEWS FOR YOUR eCOMMERCE STORE.
You become a Google Trusted Store.
If you don’t already have a Google Merchant Center account (you’d have this if you’re running Google Shopping Feeds and Google Shopping Adwords Campaigns), create one today.
Then use it to sign up for what’s called “Google Customer Reviews.”
Google Customer Reviews are for eCommerce website checkout pages, where a customer is asked if they’d like to take a survey later to rate the product they’ve purchased.
These reviews are then published on a page like this.
Now I want to add another important element to this equation.
Follow-up Emails. I recently ran into this when I was ordering a “just because gift” for about 5-6 of our select / VIP clients.
As I was checking out, I received this pop up message.
Then, after my items were delivered, which were awesome, by the way, I received this follow up email…
All I had to do was click on the “Excellent / Five Star” portion of the email, and I was taken to this screen to quickly submit my review.
The whole thing took me 10 seconds as a user.
Boom. Win-Win situation, thanks to the work of DecalGirl, the merchant in this case.
Does your eCommerce Web Development Company know about this?
They should, and they should be educating you about implementing it.