I also felt like transcribing a couple of the best questions asked, along with my answers:
Sean asks: Will the future of GDPR Laws Take Away A Lot Of The Data We Discussed?
My Answer: GDPR definitely has gotten a lot of publicity, and I understand the seriousness and validity towards people’s privacy as it relates to browser cookies and private information submitted via web forms.
For now, GDPR really just has a tactical impact on what you should do with your website. It’s actually quite simple to make sure that your website is GDPR compliant.
That’s the biggest impact, for now.
This might surprise you, but even in the future I really don’t think it’s going to have that big of an impact on the digital marketer, mainly because the big platforms like Google and Facebook have simply revamped their terms and conditions to ensure that marketers check a box that says that have the right to use the email addresses and information that they’re uploading into Facebook Ads Manager or Google Ads.
So I really don’t see much of a change regarding what digital marketers are allowed to do, it’s really more making sure that they have the right to use the information.
Deborah Asks: What’s the best data source to use to promote my online courses?
My Answer: Facebook Ads Manager. Go in and start to create an ad. Click your objective, then on the next screen, set your demographics and interests. Under interests and detailed targeting, type in 5-6 relevant terms to the courses you’re trying to promote, than click “browse suggestions.” This tool will start to populate a ton of suggestions, and give you the audience size data. It will blow your mind. This tool should inform the type of creative you put together to attract your audience, and it can / should even inform future online classes that you decide to create, based on the audience you could reach within Facebook Ads.
Ted asks: Should all brands be following current data driven marketing trends, and how do I know which are best for my team?
My Answer: Don’t just read the headlines. That’s where a lot of people go wrong. Reading the headlines may be a gateway into analyzing the good stuff, but don’t be a headline reader. Look at your own data. Look at your own Google Analytics; look at your own heatmapping data if you so choose to use heatmapping code on your website.
Additionally, a lot of people ask me, “what’s the average bounce rate?” or “what’s the average mobile traffic share?” or “is that good or bad?” so we put together the 2018 Data Download, a report of more than 325 Google Analytics accounts, to answer those questions with REAL DATA – NOT HEADLINES.